Hola Studio is introducing three 3D-printed lamps at VDF's collaboration with Ventura Projects that are designed to be playful and emotive.

Exhibitor: Hola Studio
Project title: Queen, Rhea, Ombra

Hola Studio is a young design practice that specialises in 3D printing lamps and adopts "an emotional design approach".

The studio is presenting three of its latest designs, named Queen, Rhea and Ombra, for the VDF x Ventura Projects collaboration.

Each lamp has been designed by Hola to be emotionally engaging. For example, Ombra changes colour upon touch, and Rhea is customisable. They are also printed on demand to reduce overproduction and waste.

The studio's goal is to establish an "emotional affection between the user and the used object" and in turn encourage people to rethink patterns of consumerism.

Photography is by Anna Giulia Gregori.

Website: hola.studio
Email: [email protected]

Virtual Design Festival is the world's first online design festival, taking place from 15 April to 30 June 2020.

Ventura Projects are exhibitions curated by Utrecht- and Milan-based Organisation in Design that cover the latest developments in contemporary design.

As part of VDF, Ventura Projects is presenting the work of 88 international designers, academies and brands. See work from all the VDF x Ventura Projects participants at dezeen.com/vdf/ventura-projects.