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Sandow Companies acquires online magazine Design Milk

Sandow Companies acquires online magazine Design Milk

Publisher Sandow Companies purchased Design Milk in a move that aims to "reinforce the company's commitment to delivering innovative and inspiring design content".

The New York company announced yesterday that it had purchased the design magazine for an undisclosed price.

The announcement comes just four years after Jaime Derringer, who founded the magazine in 2006, sold the magazine to the e-commerce platform Ahalife.

Design Milk joins Sandow Companies design-focus publications

According to Sandow Companies, the decision to buy the publication forms part of a strategy to build its design coverage. The publisher currently owns brands including Luxe Interiors + Design, Interior Design, Metropolis and ThinkLab.

"This strategic acquisition further reinforces the company's commitment to delivering innovative and inspiring design content around the world," said Sandow Companies in a statement.

"With this acquisition, Sandow strengthens its position as the leader in design media, leveraging synergies between Design Milk and Sandow's existing brands to create dynamic new offerings."

Brand's editorial mandate will remain

Sandow founder Adam Sandow told Business of Home that he had been trying to acquire the magazine for years.

According to the company, the acquisition will not impact the editorial mandate of the publication, which deals in architecture, design and products, and the staff will be maintained.

Just hours after the announcement was made Wednesday afternoon, Design Milk's Instagram account already had "A Sandow Company" in its description.

The magazine will join Sandow Design Group, the media branch of the company, which already includes Metropolis, Interior Design, Luxe Interiors + Design and several other outlets.

The firm has called its family of brands a "omni-channel collective of media and services".

Sandow founded his self-named firm in 2003. In 2019 he founded Material Bank, which in turn purchased design platform Architizer last year.

In 2020 the group acquired New York's design week NYCxDesign from the city, and subsequently turned it into non-profit organization, which it supports but does not own.