The Strap collection includes 11 distinct seating elements such as armchairs, stools, benches, loungers and stackable chairs.
The range is unified by its shared composition – each piece is made up of aluminium straps that appear tautly wound around simple tubular frames.
The pieces are informed by Lotersztain's childhood memories of the sun loungers around his local pool.
"I had this same kind of pool furniture, with slatted plastic straps you could wiggle your toes through," said Lotersztain.
The Strap collection is manufactured in Melbourne, New South Wales – Lotersztain wanted to photograph the collection in various local areas, including against the backdrop of the outback, to demonstrate its Australian origins.
"Our purpose wasn't merely to produce a catalog of aesthetically pleasing images against a white backdrop in the comfort of a studio," explained Lotersztain. "Instead, we viewed this photo shoot as an opportunity to immerse ourselves in the reality of what's happening in this country."
The seating was designed to provide a "residential feel in public spaces" and given its robustness is suitable for use across university campuses, shopping districts and other urban environments.
The pieces are made from 70 per cent recycled aluminium, which can in turn be recycled once they reach the end of their lifespan.
The collection comes in white and black powder coated finishes as standard, but can be specified in a range of other colourways.
The photography is by Florian Groehn.
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