Dezeen Magazine

BA (Hons) Product Design at Istituto Marangoni

The BA (Hons) Product Design course at Istituto Marangoni equips students with analogue, digital and technical design skills to create products that foster innovation.

School: Istituto Marangoni
Course: BA (Hons) Product Design
Location: London, UK
Course dates: October 2024 to June 2027
Application deadline: 31 October 2024

Students are taught how to carry out structured research, develop briefs, ideate and develop innovative concepts to a successful design outcome that blends technical expertise with contemporary aesthetics.

The focus of the programme is on product sustainability, UX, ergonomics, user and market awareness and innovation within the context of the luxury market.

Students are taught the fundamentals of industrial organisation and processes, develop an understanding of material attributes, and how to successfully and creatively utilise both new and old materials. They will conduct market research, investigate and assess past and present trends, visual brand design and identity and branding strategies throughout the programme.

In addition to business preparation in trends, markets and communication, emphasis is placed on product sustainability and responsible design (cradle to cradle) offering a professional approach to planning, negotiating and idea presentation.

Through contextual studies, students have the opportunity to visit galleries, exhibitions and design studios and learn the history of past and contemporary design and thinking.

Students have an option to spend a year in industry to gain important industry experience. The studies culminate in self-elected final projects where students manage research and design, prototype, test and evaluate and create projects with depth and complexity.

Find out more about the course and apply ›

Images courtesy of Istituto Marangoni.

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