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O'Mighty Green by STAR Strategies + Architecture

O’ Mighty Green by STAR Strategies + Architecture

Rotterdam studio STAR Strategies + Architecture have photoshopped green walls over images of iconic buildings to poke fun at the way architects believe cladding a building in plants makes it sustainable.

The Berlin Wall, Le Corbusier's Villa Savoye and Issac Newton's Cenotaph are among the buildings draped in greenery.

Entitled O’ Mighty Green, the images are being exhibited at the International Architecture festival eme3 in Barcelona.

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The following information is from the architects:


O’ Mighty Green

Sustainability currently shares many qualities with God; supreme concept, omnipotent, omnipresent, and omniscient; creator and judge, protector, and (...) saviour of the universe and the humanity. And, like God, it has millions of believers. Since we humans are relatively simpleminded and suspicious and need evidence before belief can become conviction, Green has come to represent sustainability; has become its incarnation in the human world. But sustainability, like God, might not have a form, nor a colour…

1. Emancipation

In a desperate attempt to give shape to an all-encompassing ideology the Green proves to work as the quickest and easiest representation of sustainability. The Green is the only symbol able to keep pace with today’s lack of patience and hunger for images; a Lady Gaga-Sustainability: effective, noticeable, creative, sensationalist. In a persistent effort to become the allegory of Sustainability, Green has been emancipated as its caricature.

2. Function

If the Iconic buildings simply needed to be iconic, the Green buildings simply need to be green. Green as a function. Green allows sustainability to be bought per m2, or to be painted on, or glued on. Sustainability is a Photoshop filter in CS6: Ctrl+Green.

3. Style

Modernism, Postmodernism, Deconstructivism… We have now definitely entered Sustainabilism. Unlike in previous movements every architect can be a Sustainabilist: whether avant-garde, commercial, young, established… It can be even combined with other styles: Eco-Deconstructivism … Architectural magazines and commercial brochures found a common language: the Green. Green is also the point on which the architect, the client, the developer, the politician, and the user agree. For the first time ever we have a genuine International Style.

4. Religion

5. Ambiguity

But the Green also hides a perverse dimension… As in a David Lynch movie; everything appears to be calm and harmonious but there is something disturbing… rotting… The Green is the common lie, the secret consensus, the perfect crime; everybody knows that it cannot be that good, that it cannot be that easy, but why bother? It sells, and there is enough Green for everybody.

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