Piccadilly Circus billboard uses recognition technology to deliver targeted adverts

A new digital billboard in London’s Piccadilly Circus uses recognition technology to display targeted advertisements based on the make of passing cars, and the gender and age of pedestrians. The screen wraps around the facades of buildings overlooking the popular tourist destination, and replaces six separate screens that previously formed the advertisement display. Built-in cameras concealed … Continue reading Piccadilly Circus billboard uses recognition technology to deliver targeted adverts