Fragrance brand Costa Brazil's flagship retail space in New York's Hudson Yards features items from its founder's personal collection and was designed in collaboration with Alexander May Studio.
The Costa Brazil store on level one of The Shops & Restaurants at Hudson Yards is one of the brand's first physical stores and was "designed to feel warm, intimate and lived-in" according to the team.
Founder Francisco Costa worked with creative director Alexander May to create an interior that embodies the essence of his brand, which uses sustainably sourced ingredients from the Amazon Rainforest in its products.
"We created this space to invite guests to slow down and experience the rituals that define Costa Brazil, rituals that ground us and help us reconnect with nature," said Costa.
The full range of fragrance, skincare and cosmetic products are displayed on concrete and black-wood plates atop large, black plinths in the centre of the store.
Amongst these, a curated selection of objects and books from Costa's personal collection at his home in Bellport are also on show.
They include Brazilian designs sourced from Bossa Gallery and AALVO Gallery, and a series of large polychrome pottery vessels crafted by the Indigenous Shipibo-Konibo people of the Upper Amazon River Basin, curated by Peter Koepke.
Two 30-foot (nine-metre) shelving elements span between walls lined with concrete tiles, while large ceiling-mounted light boxes illuminate the display podiums.
Wooden flooring adds warmth and texture to the otherwise minimalist material palette, which reflects the Costa Brazil branding.
"The result is a coherent environment that reflects Costa's personal aesthetic while introducing a more structured spatial language," said the team.
Custom-designed furnishings include platform daybeds, sofas and low tables offer places to pause, and a rotating series of installations showcasing Brazilian furniture designers and art galleries is also planned.
"More than a traditional retail setting, the space introduces a new format, one that emphasises gathering and experience as much as commerce," the team said.
Another recently opened fragrance store in New York City was designed by Charlap Hyman & Herrero for boutique brand Nonfiction.
Elsewhere, immersive shop experiences for scent include a dark, dramatically lit space for Mexican brand Xinú and a converted 1920s Spanish Colonial Revival bell tower for Korean brand Elorea.
The photography is by Björn Wallander.
