The Master in Fashion Styling and Visual Merchandising course at Domus Academy prepares students for professional roles through project-based work and brand collaborations.

The Master in Fashion Styling and Visual Merchandising programme provides comprehensive training in fashion brand visual communication, merging the two fundamental areas of styling and visual merchandising to prepare students for diverse career opportunities in fashion brand communication.

The programme trains students to envision and design branded content for omni-channel strategies, where physical and digital touchpoints merge seamlessly to create memorable experiences that enrich the customer journey.

School: Domus Academy
Course: Master in Fashion Styling and Visual Merchandising - Academic Master's with Italian validation or as a Dual Award Master's with Italian and UK validation
Type: Postgraduate
Location: Milan, Italy
Course dates: February, September and November 2026
Application deadline: 90 days before the start of the course

Find out more about the course and apply ›

What will I learn during this course?

– Create engaging concepts, innovative strategies and powerful storytelling as visual fashion brand communicators across different platforms
– Critical thinking through practical classes and company collaborations to translate brand values into holistic projects, from images and videos to shop windows, displays and multi-sensory retail experiences that increase brand awareness
– Fashion theory
– Consumer motivations
– Emerging technologies

What are the requirements?

– Applicants should hold a first-level academic degree (Bachelor's Degree or Academic Diploma) in a field related to the chosen study programme
– An English language certificate (IELTS Academic or General, minimum 5.0)
– For the Dual Award, applicants must hold a Bachelor's degree not lower than a 2:2 (British undergraduate classification) in a relevant field. Those with a lower classification may still apply if they have at least one year of relevant work experience. An English language certificate is also required (IELTS overall 5.5, with a minimum of 5.5 in each component).

What facilities and resources are available?

– Design Lab
– Media library
– Fashion Design Lab
– Language support
– Career services
– Housing support

What career prospects can I expect upon graduating?

Graduates are prepared for careers in international fashion styling and visual merchandising, with opportunities in roles such as fashion stylist, e-stylist, fashion editor, visual merchandiser, e-merchandiser, art director, social media manager, fashion trend researcher and branded content creator.

Who teaches this course?

– Gianfranco Olivotto, course leader

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