The Master in Exhibition Innovation and Cultural Experience Design at Elisava Barcelona School of Design and Engineering develops the skills needed to transform exhibitions into immersive cultural experiences.

The Master in Exhibition Innovation and Cultural Experience Design trains students to meet the growing demand for innovation in exhibition design and cultural experience creation.

This one-year, face-to-face programme equips students with the tools and knowledge to understand, adapt to and lead change in the arts, culture and entertainment sector, with a focus on exhibitions.

The course is aimed at students with experience in design and/or production of cultural experiences who aspire to integrate into the culture and exhibitions sector through innovation, creativity and respect for the environment.

The programme blends storytelling creation, exhibition design, technological application, production and sustainable practice. Students gain the skills to lead multidisciplinary teams and deliver coherent, eco-conscious solutions that merge content, experience design and production.

Students combine theory with practical projects, guided by mentoring, to excel in exhibition design, coordination, ideation and strategy.

School: Elisava Barcelona School of Design and Engineering
Course: Master in Exhibition Innovation and Cultural Experience Design
Type: Postgraduate
Location: Madrid, Spain
Course dates: September 2026 to July 2027
Application deadline: 15 July 2026

Find out more about the course and apply ›

What will I learn during this course?

– Develop a creative mindset and critical thinking skills that connect the culture sector with the entertainment industries
– Design innovative, immersive, interactive and accessible exhibitions that meet the evolving demands of users

What are the requirements?

– An official undergraduate degree or equivalent
– Applicants without a university degree are eligible to apply through proven professional experience or by proving significant knowledge in the relevant study area (these applicants will receive a university specialist certificate)
– Supporting documents, submitted in PDF format and in the same language as the programme, must include a CV, letter of motivation, portfolio (or link to a digital portfolio/personal website) and a passport (non-EU applicants) or national ID (EU applicants)

What facilities and resources are available?

– Specialised workshops and laboratories
– Outdoor spaces
– Conference rooms
– Exhibition rooms
– Multi-purpose classrooms
– Other educational spaces in different parts of the city

What career prospects can I expect upon graduating?

Students will be able to establish careers as cultural experience designers, exhibition designers, content and narrative specialists, exhibition coordinators, cultural experience producers, creative or strategic consultants, creative directors, art directors and multidisciplinary project leads.

Who teaches this course?

– Fernando Muñoz, course director

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