The Luxury Business course at Sotheby's Institute of Art explores how luxury is defined, marketed and experienced in a global context.

Set in one of the world's luxury capitals, London, UK, this course offers students a unique opportunity to explore iconic locations, from prestigious galleries and boutiques in Mayfair and Chelsea, to the tailors and perfumers of Savile Row and St James's, as well as the luxury experiences offered by the cultural and membership club scene throughout the West End.

Through guest lectures, seminars and guided visits to Sotheby's, luxury brands and independent ateliers, students will examine the multifaceted world of luxury and the dynamics that define its modern identity.

The course investigates the evolution of heritage brands, the valuation and marketing of luxury goods and experiences as well as the impact of digital transformation, sustainability and shifting global markets in the luxury industry today.

Ideal for undergraduates passionate about business, branding, marketing, hospitality and client relationship management, this programme will equip students with the insights and skills needed to thrive in the ever-evolving luxury landscape.

School: Sotheby's Institute of Art
Course: Luxury Business
Type: Undergraduate
Location: London, UK
Course dates: 13 July to 7 August 2026
Application deadline: 12 July 2026

Find out more about the course and apply ›

What will I learn during this course?

Students will gain practical insights into marketing, valuation and client engagement while strengthening their business skills to develop a successful career in luxury.

What are the requirements?

– All applicants must be at least 18 years old by the beginning of the programme
– Currently enrolled in, or considering enrolling in, an undergraduate university programme
– A minimum 2.5 GPA or equivalent
– An unofficial copy of most current university transcript
– A short personal statement detailing interest in the programme
– Non-native English speakers: a minimum IELTS score of 6.5, TOEFL score of 85 IBT, CEFR score of B2 or a Duolingo score of 120

What facilities and resources are available?

– Site visits and expert insights
– Day trip to Silverstone, UK and Aston Martin to critically evaluate how desirability, heritage and innovation drive long-term profitability in luxury markets
– Dedicated career advice and networking opportunities, which includes a final group presentation to Sotheby's experts and luxury business industry insiders
– Housing accommodation is available for students in London participating in the Summer Programme. Details of this can be found on the course website

What career prospects can I expect upon graduating?

Students will benefit from exclusive access to Sotheby's experts and London's luxury network, leaving the programme with a foundation on which to begin their luxury career.

Who teaches this course?

– Fabio Ciquera, course leader

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