Photo of design objects by Hydro

100R by Hydro

16-21 AprApril 2024
Milan, Italy

At the 100R exhibition, Norwegian aluminium and energy firm Hydro presents its Hydro Circal 100R aluminium alloy, which the company claims is the first "industrial-scale aluminium product made entirely of post-consumer scrap".

The exhibition showcases works made from recycled aluminium by seven designers, including Inga Sempé, Max Lamb, Andreas Engesvik, Shane Schneck, Rachel Griffin, John Tree and Philippe Malouin, with Lars Beller Fjetland as art director.

The designers were selected for their skillsets and were given creative freedom with the project, the brand claims.

100R by Hydro takes place from 10:30am to 7:30pm from 16 to 21 April 2024 at Capsule Plaza, Spazio Maiocchi, Via Achille Maiocchi 7, 20129 Milan, Italy.