Dezeen Magazine

Samsung Re:Create Design Challenge

Dezeen x Samsung Re:Create Design Challenge – brief and entry rules

Dezeen has teamed up with Samsung to challenge readers to come up with creative ideas for reusing, recycling and upcycling old and no longer-in-use electronic devices or waste materials.

Dezeen and Samsung's Re:Create Design Challenge tasks entrants with coming up with innovative ways to repurpose old Samsung devices or materials and transform them into new products or services that will have a positive impact on people and the planet.

Anyone over the age of 18 in any country or region around the world is free to take part. A selection of the most interesting ideas will be published on Dezeen and the three best ideas will be awarded prizes totalling £18,000.

The competition is open for entries until 19 July 2023. A shortlist of the best ideas will be published on Dezeen in August 2023 and the final results will be announced in October 2023.


Re:Create Design Challenge is part of Samsung's ongoing efforts to make its business more sustainable, as you can find out from its website. The competition seeks innovative new concepts that improve people's lives in meaningful ways and have a positive impact on the planet, using old Samsung devices or materials.

Examples that Samsung has already developed include its Eyelike project, which sees old smartphones repurposed into medical diagnosis cameras, as well as the latest Galaxy devices, which incorporate recycled plastic from discarded fishing nets, and the SolarCell Remote, which incorporates recycled materials for 24 per cent of its plastic components and is powered by light instead of conventional disposable batteries.

"We live in an era of uncertainty and unlimited opportunity, especially for design creatives," Samsung said. "Samsung believes in the power of creativity, and our future needs to be protected and transformed through meaningful and sustainable innovations. We hope this competition provides a spark that leads to impactful change for all of us."

For more information on Samsung designs, please visit:


Entrants are tasked with designing innovative products or services that repurpose or recycle old Samsung devices or using waste materials. These could include old Samsung products such as smartphones, tablets or televisions, as well as materials used in Samsung product development, including plastic, glass and aluminium.

Entrants are free to propose ideas that repurpose entire devices or those that recycle specific components or materials.

Either way, we are looking for designs that will enhance and improve people's lives and help make the world a better place. The proposed designs must have a positive impact on both people and the planet.

Judging criteria

Competition entries will be judged by an expert panel comprising Dezeen editors and design professionals.

Entries will be judged on the following criteria:

Innovation How original is the idea?
Problem-solving Does the idea propose meaningful solutions to improve people's lives?
Social and environmental impact How will the idea positively impact people and the planet?
Human-centred design How well does the idea fit with Samsung's design philosophy and resonate with its products or the lifestyles of Samsung consumers? You can find out more about Samsung's design philosophy here.

Who can enter

Re:Create Design Challenge is free to enter for anyone over the age of 18 in any country or region around the world, regardless of whether they are a professional designer, non-designer or a student.

Entries from individuals or teams will be accepted and entrants may enter more than one design if they wish. However, entrants will need to fill out and submit a separate entry form for each design.

How to enter

Entrants will need to submit their entry via this form and include the following information:

  • Name of the product or service, which will appear on all communication and media coverage.
  • A description of the product or service, explaining how it addresses each of the judging criteria (maximum 600 words)
  • A main image depicting the product or service in use
  • A minimum of five and up to 15 supporting images showcasing the design
  • (Optional) A video or animation

Each submitted image should be a single image, free from any logos or text, formatted as either JPG or PNG file with a maximum resolution of 1MB each. Higher-resolution images may be requested from finalists and the winner at a later stage.

The image should visually depict the product or service in use. The supporting images can include alternative angles of the main image, as well as other renders, drawings, sketches or diagrams that explain the concept. Any images submitted or footage included in such images must be licence-free.

The optional video or animation should be uploaded to an external hosting platform (such as YouTube or Vimeo) and submitted via a URL in the entry form.

For team entries, one member of the team should submit the entry. There is a special field on the entry form where all the names of the team can be entered.

All entrants must read and agree to be bound by the competition terms and conditions before entering.

Closing date

All entries must be received by 23:59 GMT on 19 July 2023. Any entries received after the deadline will not be considered for the competition.

Once the initial round is completed, shortlisted entries will be announced and published on Dezeen in August 2023. An expert panel of juries will select and determine two finalists and one winner. The finalists and the winner will be announced and published on Dezeen in October 2023.


There is a total of £18,000 of prize money available: a top prize of £10,000 for the winner and £4,000 for each finalist.

Terms and conditions

Full terms and conditions for the competition can be viewed here. All entrants must read and agree to the terms and conditions before entering.


Any questions about the competition and all press enquiries should be emailed to: [email protected].