Shown here is Hilton's dining chair for the brand, which will also launch new products by Sean Dare and James Ryan.
Matthew Hilton is also launching his own brand this September; see our earlier story for details.
Here is Ercol's press release:
Ercol at Tent London Stand No. B12
Ercol, the great British furniture company, is launching new ranges by designers Matthew Hilton, Sean Dare and James Ryan at the inaugural exhibition of Tent London 20-23 September 2007.
In addition to the launch of new collections, Ercol will be showcasing its Ercol Originals, designs from the archive that are still in production today. Shining examples of great design withstanding the fads and fashions of the consumer age. Ercol design and manufacture wood furniture at its prestigious factory in Princes Risborough, Buckinghamshire.
Founded in 1920 by Lucian Ercolani, a few miles from the current site, he perfected the art of taming, steaming and crafting wood into contemporary and aspirational furniture. The philosophy continues to this day by his grandson and the present Chairman, Edward Tadros. “We believe in the arts & crafts ethos of fitness for purpose and pleasure in use – success in design means many things – the look, the feel and the practicality and we have commissioned these new designers specifically to help continue the tradition of producing contemporary classics," remarks Edward Tadros.
Ercol remains at the forefront of technology, design innovation and time-honoured craftsmanship. The new collections reflect both the heritage of Ercol and the continued desire to develop designs well into the 21st Century. Ercol maintains its ability to produce contemporary classics for an ever-evolving customer base.
Designer Matthew Hilton comments “Working with Ercol has been a revelation – from the award winning factory, to the high quality production values, and an extraordinary understanding about creating furniture designs for today’s market." Using only timber sourced from North America and Europe, Ercol has a reputation for producing furniture that withstands the rigours of daily domestic life and offer a service of repair and maintenance to its customers.
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