Signterior by A-Asterisk

| 16 comments

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Here's another project by Shanghai-baed architect Nobuhiro Nakamura of A-Asterisk, this time an interior signage system called Signterior.

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The system helps people navigate within an office and shopping development in Shanghai.

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See A-Asterisk's Leafy Shade interior in our earlier story.

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Here's some info from the architect:

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SIGNTERIOR

"SIGNTERIOR" is a project which we designed a space, using signages to guide people.

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This complex building has 3 areas. Shopping area, SOHO area, and office area.

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Also there are several entrances, and several elevators to go to each areas.

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It is easy to get lost like this complex building, so we created 3 signages to guide people to each areas.
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SIGNTERIOR=SIGNAGE+INTERIOR
It is a new concept of creating space.

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Project name: SIGNTERIOR
Location: SHANGHAI CHINA
Principle use: OFFICE, SHOPPINGMALL

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Total floor area: 4400sqm
Design period: Sep. 2005 – May. 2006
Construction period: May. 2006 – Sept. 2008

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Client; HAITAI REAL ESTATE
Architect; NOBUHIRO NAKAMURA (A-ASTERISK)
Signage designer: YUTAKA MAEDA (UJI DESIGN)
Lighting designer: MASAHIDE KAKUDATE (BONBOLI LIGHTING ARCHITECTS & ASSOCIATES)
Collabolator: TSUTOMU FUJIOKA (A-I-SHA ARCHITECTS)
Constructor: SHEN ZHEN MEISHU CONSTRUCTION
Photographer: NACASA & PARTNERS

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  • Joolzy

    Pretty cool idea…

  • scruces

    WOWZA

  • Azeem

    Interesting Study!!

  • Tyler

    Reminiscent of the super graphics of the modernist movement, but with a contemporary twist. It would be interesting to see how easy it really is to navigate as a product of the graphics. Seems like it could be a little confusing if you didn’t fully understand the concept.

  • chris

    why don’t you guys put up details of these buildings, at least occasionally?

  • Lim

    Good idea.. Thx for posting.. : )

  • Lite

    Interior designed as website.
    Looks beautiful though.

  • Sc hu yl er

    Eh. Signterior is more marketing bs than architectural innovation.

  • andy

    “SIGNTERIOR=SIGNAGE+INTERIOR
    It is a new concept of creating space.”

    …yeah, no. why are they hanging their hat on this? it’s an elaborate signage package. unfortunate, because there are some cool moments in these shots, and I don’t think it has anything to do with signage.

  • leopoldo

    woooooooooooooooooowwwwwwwwwwww hermosa idea y perfecta materializacion.

  • M

    Makes you bow down when you’r walking… somewhat very Japanese…

    Maybe I’m being negative but.. if the spaces work, surely you dont need so much signage? (Glamorised wallpaper?)

  • feifei

    Cool idea to experiment signage as main part of the interior design and to ” sublimize ” it.

  • gaque

    this is very cool! very new and seems quite effective. its crazy!

  • http://www.newraleigh.com Chad

    Very beautifully executed. I have concerns about the necessity of that if a building is designed well and functioning properly. I also don’t think it displays any trust in a “user” of being able to navigate to their destination on their own.

    Also, what are the emotions involved if someone is inclined to leave the “pathway” and sit against the wall, or use their cell phone in a remote corner? It seems as though this would be a very mechanized experience whether an individual makes use of the floor signage or not.

    The design would also encourage people to always stare at the ground until their learn the route… wonder how it would work on the ceiling?

  • Timmy

    regarding comments about “if it works, it shouldn’t need sign.”

    this is an old modernist saying that has been dispelled thanks to the writings of post-modern architects like Venturi (not that I’m a postmodernist). As the program of buildings becomes increasingly complex, so must the ability for architecture to communicate with users. This manifests itself in the form of signs.

    This buildings looks very very interesting and I think I would buy stock in A-Asterisk if you could.

  • dan

    obviously Timmy has no peripheral vision. It is actually humanly possible to focus on the macro and micro at the same time.

    got it