Architect Marco Hemmerling has designed the headquarters of cup cake brand Sara Lee in Cologne, Germany.
The interior includes a reception, refreshment facilities and waiting area.
Sara Lee products are presented on back-lit shelving.
Here’s some text from Marco Hemmerling:
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Sara Lee, Cologne
The re-design for the reception area of the Sara Lee headquarter in Cologne aims to generate a light atmosphere that relates to the products and values of the company.
The daylight-flooded space is organized in a reception and a waiting zone which are related to each other.
The curved information-counter integrates the registration and the visitor information as well as a service spot for drinks and snacks, while the products and brands of the company are presented in the backlit exhibition wall of the waiting area.
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Posted by Megan Wilton
April 12th, 2009 at 7:58 pm
haha, hell, this looks 10 times better than the Artemide space, and its Sarah Lee!!!!
April 12th, 2009 at 8:08 pm
The Pritzker Prize Winner 2009 is Peter Zumthor!
April 12th, 2009 at 8:47 pm
Wawwwwwwhat a company! it manages to juz hava reception as “HQ”, guess it’s d’ funniest HQ project i ‘ve ever seen & then realise ooooops misled byd’ title, it’s only the re-design for the reception area.
April 13th, 2009 at 1:32 am
I have to say, this is precisely how I would want their pound cake presented to me.
April 13th, 2009 at 2:08 am
Nice little redesign. But the human silhouettes have GOT to go.
April 14th, 2009 at 12:33 am
“haha, hell, this looks 10 times better than the Artemide space, and its Sarah Lee!!!!”
I would have to agree 1 dawg. As delicious as their mud cake!
April 14th, 2009 at 7:53 am
yes compare this and the artemide space 3 post ago and oyu realise that you can get precisely formed surfaces after all… well these are not double curved so its quite easy but the final expression is much more sophisticated! great
May 2nd, 2009 at 11:00 pm
What is the name off the two white chairs?
September 12th, 2009 at 5:41 am
without the red sign will be better