Soft Parcel by TAF



Milan 09: Swedish architects and designers TAF will present Soft Parcel, a furniture range wrapped in fabric like parcels, in Milan next week.


The collection, consisting of foam blocks wrapped in brown or white fabric, will be presented at Spazio Rosanna Orlandi from 22–27 April, during the international furniture fair.


Here's some info from TAF:


Title: Soft Parcel
Object: Upholstered Furniture Collection
Client: Rossana Orlandi (
Design: TAF, Gabriella Gustafson & Mattias Ståhlbom


Size: Large Parcel: H. 395 mm  W. 540 mm  D. 790 mm, Medium Parcel: H. 270 mm  W. 395 mm  D. 540 mm, Small Parcel: H. 195 mm  W. 270 mm  D. 395 mm
Photo: Joakim Bergström
Date: 2009


What could be the easiest way to upholster a piece of furniture? We took a piece of foam and wrapped it with fabric in the same way you make a parcel. The fabric looks like paper and the product becomes a gift. Sometimes the shape of a present becomes more important than the actual content. In this case the inside could be whatever you wish it to be.

The parcels are soft and work as modules to build different comfortable seating possibilities. When the trolley is loaded with parcels it becomes an easy chair. The project is shown for the very first time at the Rossana Orlandi Gallery in Milan.

April 22 – 27, 2009, 9 a.m. – 8 p.m.
Spazio Rossana Orlandi
Via Matteo Bandello 14/16 20123 Milano
Tel: +39 02 46 74 47-1

See all our stories from Milan in our special Milan 09 category.

More Dezeen stories about TAF:



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Posted on Sunday April 19th 2009 at 1:09 am by . Copyright policy | Comments policy

  • This is beyond parcel = Brilliant idea & actual product. Hope it is improving life in a reasonable deal. cheers^

  • Fling

    It is curious that such a western method of wrapping is presented in its crudest form, without a double fold at the end crease to protect the edges of the cross top. This means that this is an unstable envelope, and would require copious amounts of adhesive tape to secure the form. This is romantically absent from the design. They would have done well to visit an eastern perspective on the art, such as Furoshiki. A proponent of this elegant origami is available from Kunio Ekiguchi in his English-language book: “Gift Wrapping: Creative ideas from Japan”. So skilled is he in his art, he can render a golf club wrapped to visually resemble and feel like a wok.

  • great idea… unique!!

  • JC

    Very Nice concept, once again TAF achieve to give the product a very strong identity with a minimum of effect.
    To Fling, it is not about folding paper technic, it is about the culture and code we share in comon and that is recognizable by the most of us. and simplyfying an object till it talks that directly and quickly is very hard, and that’s the purpose. Congratulation.

  • slater

    postal workers of the world are celebrating now that they have the perfect home furnishings available to them….