Standard fragrance by Artek
and Comme des Garçons

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Finnish furniture brand Artek and Japanese fashion house Comme des Garçons have launched a unisex fragrance called Standard.

The name Standard is taken from Artek co-founder Alvar Aalto’s systems and standards approach to furniture design.

The fragrance was developed by Comme des Garçons scent designer Christian Astuguevieille.

Standard will be launched at Dover Street Market in London on October 15.

Photos are by Juha Nenonen.

Here's further info from Artek:

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STANDARD: A FRAGRANCE BY ARTEK AND COMME DES GARÇONS

In October 2009 Artek and Comme des Garçons will launch their joint creation, the STANDARD fragrance. The name derives from Artek’s standard thinking, based on Alvar Aalto’s original idea of systems and standards in furniture design.

The unisex fragrance was created in line with Artek STUDIO's brief on combining synthetic and natural elements. The final scent was developed by Christian Astuguevieille, perfume creator at Comme des Garçons. The result is a blend of Finnish Labrador Tea, Twinflower Linnea Borealis, metal and rust in the base notes and fennel, ginger, lemon, musk, saffron and cedarwood in the top notes. The visual aesthetics of the STANDARD fragrance were developed to stand along with Artek’s ideology and existing products. In line with Artek’s design ideology, the scent is created with the ambition to nourish physical and emotional wellbeing.

The fragrance concept was conceived in the pleasant atmosphere of the first collaboration between Artek and Comme des Garçons in 2007, an Artek exhibition of 'second-cycle' furniture at Dover Street Market London and Comme des Garçons’ main flagship store in Tokyo. Artek is continuously on the lookout for new and interesting working methods, materials and collaborations. Creating a fragrance with Comme des Garçons was for Artek a great opportunity to work with a company in the forefront of cultural reinvention. The launch of the STANDARD fragrance is one of the key events in Artek’s 75th anniversary celebrations.

”To be trendy has never been an end in itself for Artek. The world of senses is always interesting and that was reason enough for us to get involved in the project. Comme des Garçons and Artek are both exceptional companies that have the audacity to operate in fields that are not necessarily intrinsic parts of their business. The STANDARD fragrance is in itself a unique phenomenon. It communicates a message about what Artek stands for today; being radical,” says Mirkku Kullberg, Managing Director of Artek.

“I guess the greatest similarity between Comme des Garçons and Artek is that we both have a strong vision and belief in creativity that does not lend itself to compromise,” says Adrian Joffe, President of Comme des Garçons Parfum. “We believe such collaborations create a synergy where the result is greater than the sum of its parts.” Comme des Garçons is known for its experimental approach in everything it does, continuously creating things that did not exist before. “We like to question the notion of what is luxury,” concludes Joffe.

STANDARD will be launched in London at Dover Street Market on October 15. The fragrance will be distributed through Artek’s and Comme des Garçons’ own stores as well as Comme des Garçons resellers

| 14 comments

Posted on Wednesday, September 30th, 2009 at 1:06 pm by Brad Turner. See our copyright policy. Before commenting, please read our comments policy.

  • Capstick

    Someone wants to smell like Plywood?

  • Cr

    I love the packaging. Especially because it is presented on Aalto’s cute little stool !

  • Jakob

    Comme de Garçons is Japanese…

  • Xit

    Cobranding, coschmanding

    I just hope it smells good, because apart from that, the marketing of this fragrance is dragged by its hair.

    What next ? Davidoff with Black n Decker launch “Workshop”, a MDF scented fragrance with top notes of WD40

  • Beheld

    Bah… Artek parfume, Alvar Aalto must be so pissed off.

  • Etienne

    simple.

  • modular

    Everyone mocks of fragrance bottles.

    They are usually too expensive and exaggerated. All too much bling-bling.

    Yet! Looking at this I can’t stop thinking: “I prefer the good old bling-bling ones”.

    Sorry, but this is just too dull and grey. Looks like a fragrance to use on gulags and stuff.

  • bodkin

    “To be trendy has never been an end in itself for Artek”

    the same doesn’t go for this perfume or bottle then. it’s an awful name unless you only want to sell it to a few students from art and architecture schools

  • chris

    bizarre collaboration…

  • mil

    Hey is an experiment……..the graphics are nice.

  • http://agcdesign.com.hk Peter

    This one is nice. But I like the bottle of new fragrance by Issey Miyake too

  • http://n/a Peter Kwok

    It reminds me the bottle of Issey Miyake, mentioned somewhere earlier in this website…

  • arnulfo alamil

    love it! cant wait to have one.

  • http://frenchheraldrydesign.wordpress.com Captain French

    alto was inovative! this is poor in my opinion from marketing to packaging.