Philco PC by SchultzeWORKS

| 45 comments

US designers SchultzeWORKS have designed a desktop PC inspired by television designs from the 1950s.

The Philco PC also takes elements of its appearance from antique typewriters and "steampunk" objects.

SchultzeWORKS are currently looking for PC manufacturers to take on the design, a video of which can be seen here.

Here's some info from SchultzeWORKS:

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SchultzeWORKS designstudio of Pasadena, CA is proud to announce its top three placement in a recent design competition with their “radical reinvention of the personal computer,” titled ‘Philco PC.’  The competition was sponsored by V-Ray, makers of 3D rendering technology for the Rhino modeling software used to create the project.

The design of the “Philco PC” was inspired by the 1954 design classic Philco Predicta, as well as an eclectic mixture of modern minimalism, the steampunk movement, and antiques. As lead designer Dave Schultze explains, “The result is a design aesthetic that blends multiple elements of the familiar, but with some surprisingly fresh styling that just so happens to house a state-of-the-art Windows 7 PC.”

The SchultzeWORKS designstudio has created a wide variety of consumer electronics and housewares for clients such as Microsoft, LG, and Target, but the Philco PC design received more attention than usual. “The design was a total labor of love,” says Mr. Schultze, “but I felt so strongly that, with few exceptions, most computers are engineered eyesores. So it was very cool to receive so much positive feedback.” This interest encouraged additional development and resulted in a one-minute 3D animation. This video is now being used for presentation to PC makers for manufacturing consideration.

BIO | BACKGROUND :
SchultzeWORKS designstudio was founded by Dave Schultze in 1997. Since then, the firm has designed goods in the categories of consumer electronics, housewares, high-tech toys, furniture, and lighting. Schultze has a degree in Architecture, an Architect’s License, and a Masters of Industrial Design from the prestigious ArtCenter College of Art + Design in Pasadena, CA. Dave maintains a commitment to education by teaching a weekly class in 3D Visualization at OTIS College of Art + Design in Los Angeles, CA.

| 45 comments

Posted on Thursday, December 17th, 2009 at 12:27 pm by Brad Turner. See our copyright policy. Before commenting, please read our comments policy.

  • arthur blur

    i’m just waiting for my render to finish. As soon as it is done, i will send it to you!

  • B

    EPIC FAIL

  • http://designeast.eu Zampik

    Ho ho, that is definitely eye catchy design, kind of brionvega retro style. This guy has brilliant visualization skills. Congratulation

  • kaptnk

    Haha

    Awesome =]

  • http://www.inherithus.com Daniel Ewald

    Looks fantastic.

  • Manu

    Basically okay, in a slightly funny way, except for that HORRID mouse.

  • I Can Has Cheeseburger

    Still doesn’t beat the epic Mac!

  • Tyler

    GROSS! This is so 90′s throwback of 80′s throwback of 50′s design. Nobody will buy this.

  • Pat

    Ugliest thing ever.
    Who would buy such a thing? Above all use it?
    No problem with using retro look for new stuff but at least get rid of the aspects, components and parts that prove not to work.

  • norm

    why? seriously. why? what is this formal obsesssion with retro equipment? a typewiter is a beautiful object just like a mac powerbook or an old panasonic amp. these objects are celebrated within design history, because they represent the technologies and design sensibility of their era. sorry but, i think instead of mastering rendering techniques, one needs to seriosly question his strategies at work. I bet some 13 year old schoolgirls will fall in love with this, but I wouldn’t think that it will get any more serious attention.

  • james

    I would have been so excited for that computer …. ten years ago. Man – it just looks out of date and out of style.

  • modular

    Not my cup of tea. This is “too much”….

  • http://www.rjcomrie.com RJC

    ha, probably the most interesting PC ive seen…

  • http://www.anarchi.bwk.tue.nl Rik

    Me wants it! AND the mouse!

  • fail

    Disgusting Windows.

    Why the hell didn’t they put Linux on it?

  • ste

    only cool part is the keyboard… rest looks more funny then classy

  • Sue

    Seems like having a rectangular app window open would mess up the aesthetics of the whole thing? I can see why the promo pics don’t show an app open…

  • Jean Todd

    Styling vs designing. This looks more like a retrostyling sauce to me then actually thinking about how to make technology user friendly. This to me has not the quality Apple has in thinking about the possebilities of technological developments and how to communicate this to people. The outcome of the processes the Apple designers go through result in designs that refer to some of Braun’s classic designs. If the process turn the other way around, taking inspiration from design classics and then try to fit a computer in to it it comes down to a styling job for me.
    Oh man, I need a break from this stuff.

  • shreyank

    i want one.

  • http://www.session23design.com Michael

    Looks refreshing after all of those Apple computers designed off of electronics and radios of the 1960s…

  • Xit

    The targer consumer drives a cadillac and lives in Vegas, he will be thrilled when he sees this.

  • marius

    thats styling, not good design.

  • http://www.schultzeworks.com Dave Schultze

    Hey, thanks for all the lively comments. The concept was a design / rendering / animating exercise as well as a tribute to the Philco Predicta design icon. It was created as a “labor of love,” but we up with some crazy media coverage this week. Anyways, the analysis here is excellent! I look forward to the commentary.

    Dave Schultze, SchultzeWORKS, Philco PC designer
    Check out the video… http://vimeo.com/7951005

  • fvale

    the mouse looks like a shaving machine. :)

  • wu

    BRAZIL (movie)

  • Saint

    I get the idea but the final out come is…..not good.

  • tc

    walking backwards into the future.

  • Bozo

    I like it Dave.
    Humour and strength. Has some feelings of electrical guitar equipment. Classic.

  • Joshua Nelson

    I love it, perfect colour, proper selection of EVERYTHING…doesnt change the fact that it is not the best hardware/software bundle!!! From must always function…very artistic!!!

  • Serena T

    I don’t get the point of this project, but I really love the keyboard!
    I would say that I don’t like the concept or at least the block, but I find the keyboard pretty stylish, voilà.

  • Johnny B Good

    I like it. Style vs. Design….whatever, it looks cool and aesthetics sell merchandise. If I could buy one, I would. Don’t like the mouse though and both the keyboard and mouse should be wireless. Love the monitor. It could house a Mac or Windows, so what’s the big deal? I’ll take two please.

  • PK

    Oh, come on people, you know that whatever modern or ultramodern or even green things you are designing is just a style… no matter how you justify it’s not… in the eye of the general public.

  • Tyler.

    i mean, it looks like pc :D

  • j

    rad, kinda wish it was a mac though, and fo wood paneling

  • dcbcn

    I wouldn’t want one for myself, but I do like that it presents another option for a desktop computer besides either the Dell/HP/IBM-style PC or the Mac. Phones, chairs, tables, picture frames and refrigerators come in many different styles to suit different tastes. Why not PCs?

  • SaigonTom

    As they mentioned on engadget a week ago, with a CRT display it wouldve been possible to still have a rounded screen, but doing the same with a touchscreen? Good luck with that ;)

  • http://wearetol.com Barton Smith

    How is this progressing anything?

  • Mrc

    I quote norm.

    I would like to underline how design blogs very rarely present works and products that could become “classics” of tomorrow. This is the limit when you always look for something that catches attention.

  • Lumiere

    is it a mirror, is it a radio, is it a typing machine…?

  • Peer

    Reminds me allot at the computers in the futuristic movie Brazil from 1985.

  • Lady C

    Y’all say most of the things I’d like to say.

    All I’m left to say is that this thing is YUK

    - End of!

  • mraja

    I would go for a MAC even if Philco was for free..

  • AYESHA

    THIS IS AWSOMEEEEEEEE! I WANT ONE!

  • jane

    definitely cool,

    he designed what i actually always wanted to have!!! i love retro in technical design :)
    i wouldn’t make it in this colour, but the idea is great! i hope its gonna be realized :)

  • islam hakim

    great thing