Cygnet by Aston Martin

| 31 comments

Cygnet by Aston Martin

British car brand Aston Martin are to launch a luxury compact city car, called Cygnet, next year.

Cygnet by Aston Martin

The vehicle will be three metres long and offer personalised materials, colours and finishes to make each one unique.

Cygnet by Aston Martin

“Luxury is not constrained by scale," claims Aston Martin's director of design Marek Reichman.

Cygnet by Aston Martin

See all our stories about transport design »

Cygnet by Aston Martin

The information that follows is from Aston Martin:


Aston Martin Cygnet to become a production reality in 2011

Designed and built at Aston Martin’s Gaydon headquarters An Aston Martin tailor fit solution for the city offering luxury and individuality

Aston Martin is pleased to confirm that the Cygnet luxury city car – originally shown as a concept car in March - is to go into production in 2011 at the company’s Gaydon headquarters in Warwickshire.

The Aston Martin Cygnet is a city car that sets a new benchmark for compact luxury, building upon nearly a century of experience building high performance sports cars, luxurious long-range grand tourers, and extremely competitive racing machines. Cygnet demonstrates Aston Martin's commitment to innovation and integrity.

“It is time to think differently. Aston Martin is honest and we don’t make compromises” says Aston Martin CEO Dr Ulrich Bez. “Whatever we do, we do right. If we do performance, we do performance; we don’t downsize or compromise our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin.

“Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality.”

Cygnet expresses a simple but fundamental idea: in the modern city, scale equates to speed and freedom. At just three metres long, the Cygnet gives the driver a new dimension of freedom, able to slot into gaps in traffic, exploit the smallest parking spaces, consume the least fuel and emit the lowest emissions, all while delivering exceptional levels of quality and comfort.

“Cygnet is small but luxurious, an Aston Martin tailor fit for the city,” says Marek Reichman, Aston Martin's Director of Design. With an almost unlimited palette of materials, colours and textures, each hand-finished Cygnet will be truly unique, a personalised space within the city.

Cygnet is a product of Aston Martin's unrivalled experience in craft, technology and design. The future city will present a very different luxury brand landscape, as social change and legislation increases the division between urban and anti-urban product categories. With the Cygnet, Aston Martin will be at the forefront of these changes, ensuring the company's enduring brand image will continue to prosper in new market conditions.

Dr Ulrich Bez continues: “The Cygnet is designed to support our sports cars by providing a greater degree of freedom in the urban context; it is a very special car, a premium but compact package with heart, soul and personality.”

The Cygnet, a tailor fit solution for the city, will help drive Aston Martin into the future. “This car is reality; Cygnet is the natural choice for those who want a premium, bespoke commuter car.”

Further details on the Aston Martin Cygnet including pricing and specification will be announced later this year. The Cygnet will be the eighth major production car Aston Martin has introduced at its state-of-the art factory since 2004, offering further evidence of the company’s ongoing commitment to British manufacturing, backed-up by a dedicated local workforce and supplier network.


See also:

.

BMW Art Car by
Jeff Koons
MINI Scooter
E Concept
Nissan Cube
by Nissan
  • Gravy

    I like it better as the Toyota iQ. Looks terrible re-skinned. Plus, they did this to lower their combined fuel economy figures, right? Why not just say that?

    "It is a car without compromise, just like every other Aston Martin."

    Really?

  • http://twitter.com/invisiblea @invisiblea

    If I'd seen this anywhere else, I would have assumed it was a spoof.

    • Henk

      What, because dezeen has such a great reputation with cars? :)

      I think it's great that a company such as Aston Martin is open enough to launch models such as this. Let's see if Porsche or Ferrari will follow…

      • sgz

        Mercedes and BMW (mini… which is bigger for some reason) got their models… I dont know if its worth it for any other company to stick it into a market that's already as tight as a man's…

  • http://www.hughpearman.com Hugh

    Gosh, this is remarkably like Toyota's existing IQ, only with leather. Looks like a badge-engineering exercise, the way they used to put a fancy radiator grille on an Austin and call it Vanden Plas.

  • PWC2110

    Please, Don't let this happen!

  • Matthew

    a stormtrooper car! Perfect for picking up rebel princesses.

  • PJ

    This is going to hurt their brand! This will not make for a more exclusive compact city car. But for now less exclusive sports cars. Aston Martin just became a brand attainable for the masses, and thats not an image it’s current owners are looking for!

  • hary

    this is more about meeting fuel economy laws than anything else.

  • icemann

    does aston make any reference to the iq at all..they should at least say its based on the iq?

  • brass

    it is toyota iq based.

    ballsy plan thats been done before but unsuccessfully. its needed in future generations, but i don’t know if now is the right time for a segment like this.

  • http://individual.cl/ æon

    Too similar to many the chinese imitations of the new Fiat 500.

  • http://www.stichtingmilieunet.nl/andersbekekenblog Erik van Erne

    Ok, nice. but is it a full electric car? Or at least hybrid? If not, it isn't the car for the future.

  • http://www.best-website-designer.com Best Web Solutions

    Wow, what a car. I would like to have one of these and would definitely have this as an ambition.

  • Giles

    Its was visualised as a Tender to an Aston. Hence why is it offered to current Aston owners only (this may not be the case any more). Increasingly the Aston demographic has moved from country estate to city penthouse, what better than a day to day city run arround, v12 for your race to the country pad and the Rapide to fit your friends or family in as you drive to your box at the theatre. This is not for the one off Aston owner…

  • maddalena

    It looks like a Fiat 500 ugly sister.

  • http://www.brandd.wordpress.com peter

    This thing is as a aston martin crap.

    I you want a cool small car buy a 500.

    When they think a small A.M. would make money, please make something more distinctive. Not a Toyota IQ!

    If they want to reduce there carbon emission FGS buy a small car brand.

    Peter

    Amsterdam

  • Fiona

    I love it. Small car for urban and city use.

  • Steven

    I’ve seen the video on youtube http://www.youtube.com/watch?v=PgTMxEujwU0
    I like it. Small but luxurious, lowest consume. Great for the city. Congratulations to Aston Martin company.

  • http://www.vyonyx.com vla

    Design made in China.

  • Urbanitya

    How to copy another one's design (Toyota iQ) and sell it for twice its price. Great bussines

  • julian

    the short wheel base doesn't support the subtle moves there trying to pull off with the panel work

  • Fizz

    Um – I thought luxury in a car equated with, amongst other things, space. If you have seen the interior, you will know that it appears you drive with your knees tucked up under your chin.

  • Big'un

    Is this intended to be given as a free gift with every purchase of a DBS?

    Terrible that Aston should be boxed into such a corner as to need to produce this. I blame the EU.

  • Johan says

    The ONLY reason for Aston Martin to build this car is to compensate for the carbon-footprint of the other Aston Martins. The are forced to a solution by the legislations. The rest is marketing-bla-bla.

    You can ONLY buy the Cygnet when you own a Aston Martin. So its also a kind of gadget because you have the big Aston in your garage.

    The Sygnet is a full Toyota IQ with a exclusive jacket. It has really nothing to do with Fiat’s 500.

  • tom s

    clearly, as has been mentioned, this is just an emissions balancing act, but why not use it as a chance to build a really beautiful small car? not just transplant a mouth and a few details onto an existing (incredibly ugly) car. base it on a peugeot 205 if you want a good looking small car, but really why should aml need to base it on anything? i too really hoped this was a spoof, it's a sad day when one of the alarmingly few manufacturers who make attractive cars have to resort to this.

  • Johannes

    What’s the point? It’s only a pimped up Toyota with an Aston Martin badge attached to it. I would have expected more, also because I think the Toyota design doesn’t at all fit the Aston Martin design language. It’s not getting any better just because they stuff it with leather. If you look at the original Mini design by Issigonis – it’s still way ahead.

  • Maarten

    I admire THE courage Aston Martin has to try something new,

    But to me it looks more like a cheap, tuned city-rally car than a stylish city-luxury car…

    Unfortunately, because THE idea/concept is quite valuable !

  • Cecille

    Nobody understood the smart at first…there is always someone who needs to break the mold

  • http://www.facebook.com/people/Jacob-Thompson/100000509094013 Jacob Thompson

    I dont know but when I buy an Aston Martin Car the last thing I think about is all the money that I am going to save in Gas.
    http://newtruepatriots.com/?page_id=210

  • Tashir Ndonoban

    What in the great name of Aston Martin on this? This is a Toyota IQ with a tacky plastic body kit! Aston Martin should be ashamed of themselves! This is why I have a Porsche. They don’t do crazily idiotic things like this.