Aesop Ginza by Schemata Architecture Office

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Aesop Ginza by Schemata Architecture Office

Japanese architect Jo Nagasaka of Schemata Architecture Office has completed another Tokyo store for skincare brand Aesop, this time in an old shoe shop.

Aesop Ginza by Schemata Architecture Office

Aesop Ginza has a red brick interior, which references the brick-tiled facade that was previously painted over by the upstairs tenants.

Aesop Ginza by Schemata Architecture Office

Brick courses infill the spaces between wooden shelves where products are displayed, while brick units with wooden surfaces house sinks.

Aesop Ginza by Schemata Architecture Office

You can see more Aesop stores here, including the other Tokyo store by Jo Nagasaka made from materials of a demolished house and a kiosk in New York made of 1000 newspapers.

Aesop Ginza by Schemata Architecture Office

Other projects by Schemata Architecture Office include an office with a slide and a house in a three metre cube - see all the projects here.

Aesop Ginza by Schemata Architecture Office

Photography is by Alessio Guarino.

Here's a few sentences from Jo Nagasaka:


We renovated the 35 year shoe shop "Milano Shoes" into new Aesop Shop in Ginza.

Aesop Ginza by Schemata Architecture Office

The owner of MIlano Shoes put the brick tiles on the facade of the shop to create a "high-quality mood.".

Aesop Ginza by Schemata Architecture Office

But when other tenats of upstair moved into the space they hate the bricks and painted them. Then we designed brick interior in honor of "Milano Shoes".

Aesop Ginza by Schemata Architecture Office

Address: Ginza, Chuoku, Tokyo
Usage: Shop
Structure: Steel construction
Completion: 09/2011
Floor space: 38.04m2
Construction: Zest

  • edward

    Acoustic tile ceiling, shelves filled with bricks…egad, not worthy of the rarefied content on Dezeen.

  • http://www.currencyconverterrate.com/ Rhyscurrency

    beautiful project! honest, clear and simple.

  • https://www.facebook.com/profile.php?id=100000930647526 Tea Beyond

    Very clean!! Loved the texture of bricks!! urbanian look!

  • meh

    i doubt those are real bricks. it's like architectural cosplay meets tetris.

  • http://www.facebook.com/profile.php?id=100003175383239 Pauling Yang

    Red brick is basic material that combined skincare materials very match.

  • http://alvarosizavieira.com/store architect siza

    Why is architecture full of these?

  • Erik

    i've been there and of course they're real bricks!! what would be the point of using fake ones and why would you. Aesop for sure wouldn't.

  • http://www.completeoffice.co.uk Ben White

    A nice simple effective shop, would fit in nicely in and around London. Good job!