Catalog by Nendo

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Catalog by Nendo

The window frame of this Beijing boutique by Japanese studio Nendo is repeated into the depths of the store.

Catalog by Nendo

Nendo designed the repetitive display system to recreated the experience of flicking through images on the pages of a catalogue.

Catalog by Nendo

See all our stories about Nendo here.

Catalog by Nendo

Photographs are by Daici Ano.

Here's some more information from Nendo:


nendo’s a new shop design project in Beijing
“CATALOG” flagship store at Sanlitun Village

“CATALOG” store in Beijing

CATALOG is a Hong Kong-based sports fashion wear select shop with an emphasis on sneakers.

Catalog by Nendo

The Beijing store is their first foray into China.

Catalog by Nendo

The company's name, CATALOG, reflects its philosophy:
treating brands with different outlooks equally, and actively suggesting ways of coordinating items from
different brands to its customers.

Catalog by Nendo

We wanted to recreate the specificity and attraction of a catalogue in our store design.

Catalog by Nendo

A store's 'face' is its windows. We 'copy-pasted' the store window over and over again, creating a spatial experience similar to flicking through the pages of a catalogue.

Catalog by Nendo

The entire store becomes a series of show windows, and every item is in the spotlight.

  • D_P

    reminds me of a casino. intentionally disorienting, keep people wandering until they buy something