Shed create gender-neutral
toy department at Harrods

| 5 comments

Shed create gender-neutral toy department at Harrods

Dezeen Wire: this week Harrods opened the doors to its first gender-neutral toy department, designed by London and Singapore-based interior architects Shed.

Shed create gender-neutral toy department at Harrods

The London department store commissioned the multi-million pound Toy Kingdom to be grouped by theme rather than gender, with new zones including an enchanted forest, a miniature toy world, a circus big top and a sweet shop.

Shed create gender-neutral toy department at Harrods

Last year Shed also completed an Art Deco-inspired shoe salon at Harrods. See all our stories about Shed here.

Shed create gender-neutral toy department at Harrods

Photos are by Ed Reeve.

  • http://www.simonleming.ca Simon

    Love it, but it could use more colour. It is for kids, right?

    • Shisha Hookahs

      Yes, it’s for kids. And now I’ve just realized that it lacks a little color. But it’s still fine.

  • Hazel

    Why not just admit that there are boys and girls? There is a difference! Why do we always have so much PC in everything?

    • Gwen

      Children do not need the world to reinforce gender differences. That is something they will learn on their own in the course of their adolescence.

      Most toys today enforce strict gender stereotypes, not allowing children to choose on their own. Boys should be allowed to play with dolls and girls should be allowed to play with trucks.

  • farahfoo

    On the website you still have to choose girl or boy before you can look at the toy section.

    Is it true that in the themed areas of the new Harrods toy shop, there is a pink theme and a blue theme, with staff dressed in pink or blue depending on their gender?