Bottleware by Nendo
for Coca-Cola

| 1 comment
 

Product news: Japanese designers Nendo used glass from old Coca-Cola bottles to make these bowls with dimpled bases, which are meant to resemble the classic green bottles with their tops sliced off.

Bottleware by Nendo for Coca-Cola

The Bottleware collection was made by Nendo for Coca-Cola by recycling glass bottles that had deteriorated through repeated washing and filling.

Bottleware by Nendo for Coca-Cola

The dimpling on the base of a glass bottle is designed to protect it from dramatic changes in temperature during the fizzy-drink production process, so Nendo chose to retain this feature to tell a story about the way glass is made, used and recycled.

Bottleware by Nendo for Coca-Cola

The collection was shown at the Design Tide Tokyo trade fair this month alongside a huge mound of crushed recycled glass, illuminated from below to cast a green glow inside the room.

Bottleware by Nendo for Coca-Cola

Recent Nendo projects we've featured include a chair wrapped in hundreds of metres of fishing line and a Starbucks outlet that works like a library, where customers take books to the counter to order their coffee.

Bottleware by Nendo for Coca-Cola

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Bottleware by Nendo for Coca-Cola

Photographs are courtesy of Coca-Cola.

Bottleware by Nendo for Coca-Cola

Here's some more information from Nendo:


Bottleware

Coca-Cola's "contour bottle" has been a brand icon since its inception in 1916. It is also recyclable: after each use, the bottle can be collected, washed and refilled for further use. This tableware collection is made from bottles that have deteriorated over the course of extensive recycling, and can no longer be used for their original purpose. We were captivated by the particular green tint known as Georgia Green, and by the fine air bubbles and distortions that are a hallmark of recycled glass, so decided to create simple shapes that would enhance these traits. But we also wanted users to feel a remnant of the distinctive bottle in the new products.

Our solution was to create bowls and dishes that retain its distinctive lower shape, as though the top had been sliced off. The dimpling on the bottle base that added to mitigate hot impacts during the production process is not ordinarily a strong visual feature, but it's a particular characteristic of glass bottles and visible to anyone who picks up the bottle to drink. Keeping these ring-shaped dimples on the base of our bowls and plates also helps to convey important messages about the way that glass circulates between people as it's made, used and recycled for further use, and about the connections it makes between people in this process.

Product Information:

Bowl S : φ125 H70(mm)
Bowl L : φ190 H100
Dip Dish : φ100 H35
Dish S : φ155 H40
Dish L : φ240 H45

Bottleware exhibition at DESIGNTIDE TOKYO 2012

The installation design for Coca-Cola's Bottleware presentation space at the main site of DESIGNTIDE TOKYO. Bottleware is tableware made entirely of glass that has been recycled from no longer usable Coca-Cola bottles. We built mounds of crushed recycled glass from 7000 bottles, and placed lights inside them to illuminate the entire space with the bottles' iconic green hue. The Coca-Cola presentation space is a passageway between two exhibition halls. Visitors entering it from the left find an explanation of the project's design process, and visitors arriving from the right the explanation of its manufacturing process. Our circulation plan envisaged a space that people would want to traverse.

Exhibition Information
Date : 31st Oct – 4th Nov. 2012
Place : Tokyo Midtown, Roppongi

  • http://twitter.com/notactuallyhere @notactuallyhere

    It’s a shame to see these sensitive and interesting designers uncritically undertaking commissions from such morally bankrupt corporations.