WaterDream by
Front for Axor

| 3 comments
 

Swedish design trio Front have created a giant, three-headed shower installation constructed from a maze of standard copper pipes (+ slideshow).

Axor WaterDream by Front

Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren of Front created the WaterDream installation for bathroom brand Axor as part of a project to explore the future of the bathroom.

Rather than propose a high-tech solution, the designers decided to expose the copper pipework that is usually hidden from view. "We used our personal perception of the shower and showering to draw attention to the technology behind the wall, which is often concealed," explains Charlotte von der Lancken.

Axor WaterDream by Front 2

"We played around with the most elementary components that are used to bring water to us – pipes, valves, couplings, and funnels," added Front's Sofia Lagerkvist.

Philippe Grohe, head of Axor and the grandson of the founder of parent company Hansgrohe, said: "Front show how something that is normally hidden from view can become a visually appealing and valued spatial construct."

Axor WaterDream by Front

The installation was unveiled last week at Axor's headquarters at Schiltach in the Black Forest, Germany, along with a second shower-light installation by Japanese designers Nendo.

Front design trio

Here's the full press release from Hansgrohe:


Axor presents new "WaterDream" with Front and Nendo.
Re-thinking the shower – the search for a new archetype.

For 20 years now, Axor, the designer brand of Hansgrohe SE has been developing alternative visions for the bathroom as a living space. "In this regard, the focus is not primarily on the products, but on providing additional scope for creative development, for breaking down established behavior patterns, and for conducting an open, interdisciplinary dialogue," says Philippe Grohe, Head of the Axor brand. Axor continuously engages in this dialogue with various internationally renowned design partners, which from now on also include the Swedish design trio Front, and the Japanese design studio Nendo. Following on the heels of Phoenix Design, Jean-Marie Massaud, Patricia Urquiola and the Bouroullec brothers, Front and Nendo now present their own personal Axor WaterDream. "Within our overall understanding of the use of space, the interaction with water, and the multifaceted individual needs of people, we focused specifically on the shower this time, interpreting it anew with Front and Nendo," Philippe Grohe, the grandson of the company’s founder Hans Grohe, explains.

Living and showering: back to the origins

The invitation to re-think the shower produced two installations that couldn’t be more different from each other: whereas Nendo draws inspiration from an emotional living space outside of the bathroom, Front explores the technical origins of the water installation. Despite operating within different cultural contexts, the visions developed by the two design studios have one thing in common. Both present new archetypes in a charming and captivating manner: light and water pathways are re-interpreted in surprising and unconventional ways, and long-established functional and spatial separations between the living and bathroom spheres are challenged.

Front: a visual appreciation of water pathways

The Axor WaterDream created by Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren allows us to experience the path water takes in its most original form. "Front show how something that is normally hidden from view can become a visually appealing and valued spatial construct," says Philippe Grohe. "We used our personal perception of the shower and showering to draw attention to the technology behind the wall, which is often concealed," explains Charlotte von der Lancken. "It was important for us to foster an awareness of what is the most archetypal aspect of the bathroom – the installation itself." "For this reason, we played around with the most elementary components that are used to bring water to us – pipes, valves, couplings, and funnels," adds Sofia Lagerkvist. With a simplicity that is characteristic of Scandinavian design, Front present their Axor WaterDream as an homage to artisanry and to the aesthetics inherent in technology and installation.

Axor, the designer brand of Hansgrohe SE, successfully realises "Designer Visions for Your Bathroom". In cooperation with Axor, leading product designers, architects and interior designers develop their vision for the bathroom as a living space. The Axor collections offer a great number of unique and sustainable solutions to create personalised bathrooms of the highest aesthetic and technological levels. To date, Axor design partners include Ronan and Erwan Bouroullec, Antonio Citterio, Front, Jean-Marie Massaud, Nendo, Phoenix Design, Philippe Starck, and Patricia Urquiola. They all contribute towards making life in and around the bathroom a little more meaningful and beautiful. The Axor brand is headed by Philippe Grohe, grandson of the company’s founder Hans Grohe.

  • Joe

    It looks beautiful, but with all the exposed pipes the water might cool down before it reaches the shower head. Also, depending where the valve is placed, that’s a lot of water to still come through after you’ve turned it off. But yeah, it still looks awesome.

  • geoffrey

    It is a nice idea, but this kind of installation is not new. A very(!) similar installation has been made by Katarina Löfström for a new mall in Stockholm city: http://moodstockholm.se/art/katarinalofstrom/

    Inspiration yes, but this has the taste of a copy. Sorry girls.

  • Concerned Citizen

    A kid and his paper clips.