Albemarle Street store extension
by Paul Smith with 6a Architects

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British fashion designer Paul Smith has extended his Albemarle Street store in London to include a room lined with dominoes and a patterned iron facade by 6a Architects (+ slideshow).

Albemarle Street store extension by Paul Smith with 6a Architects

Paul Smith took over the building adjacent to his existing shop in London's Mayfair district to create a new flagship store on the corner of Albemarle and Stafford streets, which opened last Friday.

Albemarle Street store extension by Paul Smith with 6a Architects

Menswear, womenswear, accessories and furniture are all displayed across rooms of various sizes.

Albemarle Street store extension by Paul Smith with 6a Architects

In some spaces garments are hung on simple metal rails and in others they are folded on wooden shelves.

Albemarle Street store extension by Paul Smith with 6a Architects

Selected items are laid out on tables with sculptural wood tops and thick metallic stands.

Albemarle Street store extension by Paul Smith with 6a Architects

Square wood tiles are used for the floor in the men's zone, with ceramic tiles and timber planks in womenswear areas.

Albemarle Street store extension by Paul Smith with 6a Architects

In the accessories room 26,000 dominoes line the walls, forming a pattern of scattered dots that looks like an encrypted code.

Albemarle Street store extension by Paul Smith with 6a Architects

The dominoes are flipped over where used above shelves to provide a less chaotic background to display the accessories against.

Albemarle Street store extension by Paul Smith with 6a Architects

Red picture frames and a blue staircase match the colourful upholstery of Paul Smith's furniture.

Albemarle Street store extension by Paul Smith with 6a Architects

London studio 6a Architects designed a bespoke cast iron store front based on Smith's hand drawings.

Albemarle Street store extension by Paul Smith with 6a Architects

Transparent cylindrical pods protrude through gaps in the iron panels and act as display cases for furniture pieces.

Albemarle Street store extension by Paul Smith with 6a Architects

The basement has also be turned into a flexible gallery space and will host a series of exhibitions throughout the year.

Albemarle Street store extension by Paul Smith with 6a Architects

Paul Smith has also designed the Maggie's cancer care centre in his home town of Nottingham and reworked a coffee pot by late Danish designer Arne Jacobsen.

Albemarle Street store extension by Paul Smith with 6a Architects

See more design by Paul Smith »
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Here's the text sent to us by Paul Smith:


No.9 Albemarle Street - Paul Smith new flagship

The imposing facade incorporates Paul's hand drawings in bespoke cast iron panels designed in conjunction with 6a architects.

The interior is decorated with an eclectic mix of stunning design pieces and intricate details, such as the 26,000 dominos covering the accessories room walls.

Albemarle Street store extension by Paul Smith with 6a Architects

Significantly extending the pre-existing Paul Smith shop on the corner of Albemarle and Stafford Street, the new space expands into the neighbouring building and will sell clothing and accessories for men and women as well as a selection of furniture.

The basement has been converted into a flexible gallery space that will host the work of various artists throughout the year, starting with Walter Hugo's portraits during Frieze art fair.

  • Arch

    Beautiful.