British fashion designer Paul Smith has extended his Albemarle Street store in London to include a room lined with dominoes and a patterned iron facade by 6a Architects (+ slideshow).
Paul Smith took over the building adjacent to his existing shop in London's Mayfair district to create a new flagship store on the corner of Albemarle and Stafford streets, which opened last Friday.
Menswear, womenswear, accessories and furniture are all displayed across rooms of various sizes.
In some spaces garments are hung on simple metal rails and in others they are folded on wooden shelves.
Selected items are laid out on tables with sculptural wood tops and thick metallic stands.
Square wood tiles are used for the floor in the men's zone, with ceramic tiles and timber planks in womenswear areas.
In the accessories room 26,000 dominoes line the walls, forming a pattern of scattered dots that looks like an encrypted code.
The dominoes are flipped over where used above shelves to provide a less chaotic background to display the accessories against.
Red picture frames and a blue staircase match the colourful upholstery of Paul Smith's furniture.
London studio 6a Architects designed a bespoke cast iron store front based on Smith's hand drawings.
Transparent cylindrical pods protrude through gaps in the iron panels and act as display cases for furniture pieces.
The basement has also be turned into a flexible gallery space and will host a series of exhibitions throughout the year.
Paul Smith has also designed the Maggie's cancer care centre in his home town of Nottingham and reworked a coffee pot by late Danish designer Arne Jacobsen.
Here's the text sent to us by Paul Smith:
No.9 Albemarle Street - Paul Smith new flagship
The imposing facade incorporates Paul's hand drawings in bespoke cast iron panels designed in conjunction with 6a architects.
The interior is decorated with an eclectic mix of stunning design pieces and intricate details, such as the 26,000 dominos covering the accessories room walls.
Significantly extending the pre-existing Paul Smith shop on the corner of Albemarle and Stafford Street, the new space expands into the neighbouring building and will sell clothing and accessories for men and women as well as a selection of furniture.
The basement has been converted into a flexible gallery space that will host the work of various artists throughout the year, starting with Walter Hugo's portraits during Frieze art fair.
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