Arne Quinze for Jaga
Milan update: designed by Arne Quinze of Quinze & Milan, the Jaga Experience Truck was parked on Via Tortona during the Milan fair last week.
The truck, for radiator brand Jaga, is based on the platform of a Mercedes Actros and holds a projection room, a VIP lounge and a kitchen.
The truck is part of Jaga's Experience Lab initative, which aims to introduce people to their radiators without actually showing them.
Upholstery is by Moroso.