Dezeen Studio | Dezeen

Dezeen Studio

Dezeen Studio is Dezeen's award-winning in-house creative studio.

We deliver compelling, editorially driven brand collaborations combining agenda-setting online video content with innovative real-world projects as diverse as print publications, exhibitions, talks and retail.

Dezeen Studio clients

We work with a host of prestigious international clients, including: high-profile brands MINI, Autodesk, Samsung, Adidas, Perrier-Jouët, Moooi and Moroso; top design shows and festivals around the world such as Design Miami, Biennale Interieur and World Architecture Festival; as well as leading institutions including the Royal College of Art, London’s Design Museum and the Metropolitan Museum of Art in New York.

Contact

Contact us at sales@dezeen.com if you would like to work with Dezeen on an innovative content collaboration and for more information about our services.

Dezeen 2015 awards

Awards

We have won a host of awards for our brand partnerships and online video content over the years.

Elevation, our documentary about how drones will transform cities, received two accolades at the Lovie Awards in 2018.

In 2017, Dezeen beat media giants Vice, GQ and The Late Late Show to win an AOP Digital Publishing Award for Best Use of Video.

We also beat the Guardian, CNN, and Google to win a prestigious Webby Award in 2015, which was for our exclusive video interview with Imogen Heap about her electronic music-making gloves.

That year we were also named Best Content Studio at the Digiday Publishing Awards 2015, beating The New York Times to the honour, and won the Best Use of Video category at the PPA Independent Publisher Awards 2015, where the judges praised Dezeen for creating "elegantly made and truly engaging" video content.

Our Dezeen and MINI Frontiers collaboration with car brand MINI was named Commercial Campaign of the Year at the British Media Awards 2015 and won the Commercial Partnership category at the AOP Digital Publishing Awards 2015, who praised the project as "a truly creative and innovative partnership, achieving market-leading results."

Dezeen x MINI Living Initiative

Case study: Dezeen x MINI Living
April 2017 to March 2019

Dezeen x MINI Living Initiative was a two-year cross-platform collaboration between Dezeen and car brand MINI exploring the future of urban living.

Dezeen produced a series of one-minute videos optimised for social media, which explore creative solutions to the biggest challenges facing cities around the world. These videos were published on Dezeen’s Facebook, Instagram and Twitter channels, as well as being embedded on a bespoke microsite, and received over 5 million video views and 250,000 social media likes and shares.

This online content was supplemented by a programme of talks with leading architects and designers around the world, which were livestreamed on Dezeen and our Facebook page, as well as a reader competition to design an urban home of the future. The competition received over 400 entries from 57 different countries around the world and gained significant coverage from the wider media, including a full spread in London’s Evening Standard newspaper.

Dezeen x MINI Living Initiative was the fourth successive content collaboration between Dezeen and MINI, following the hugely successful Most Loved, Dezeen and MINI Frontiers and Dezeen and MINI World Tour projects.

Jean and Nicolas Jullien illustration of Emeco Navy Chair

Case study: hand-drawn animated film for Emeco
February 2018

Dezeen teamed up with French illustrator Jean Jullien and his animator brother Nicolas to create an exclusive film telling the story behind five chairs by American furniture brand Emeco.

We brought the duo and the furniture brand together when Emeco asked us to suggest innovative ways to tell the brand’s story. Dezeen developed the concept for the film, wrote the script, shot the video elements and undertook all the post production in-house.

The resulting six-minute film was premiered at an exclusive screening during Stockholm Design Week 2018 and published online by Dezeen and Emeco.

We extracted five shorter videos from the film to share on social media, which received 20,000 likes and shares and have been watched over 350,000 times.

Emeco CEO Gregg Buchbinder said: "Definitely the best piece of work ever done for Emeco – honest, sincere, authentic, and memorable!"

Pod Plexus by Standard Archtiecture for P.O.D.System Architecture

Case study: P.O.D.System Architecture
August 2018

Dezeen partnered with Adidas Originals on the P.O.D.System Architecture project, which called on architects to create a series of unique conceptual buildings based on the story behind the sportswear brand’s new P.O.D.System shoe.

Dezeen identified five Los Angeles-based architecture studios and commissioned each of them to design an architecture concept that responded to the P.O.D.System maxim: "Great alone, better together"

We then travelled to Los Angeles to produce a stylish video about each design, which we published on Dezeen via a bespoke microsite and shared across our social media channels.

In total, the videos were viewed 620,000 times and received 30,000 social media likes.

Case study: Dezeen and Samsung QLED TV stand design competition
June to September 2017

Dezeen and Samsung hosted a competition to design a new TV stand for the electronics brand’s new QLED televisions, which we documented through a series of editorial posts and online videos.

Dezeen worked with Samsung to define the rules, built and hosted the submission form and promoted the competition via our social media networks and newsletter databases.

We had 1,200 entries from 83 different countries, with 15 shortlisted designers receiving a share of the €30,000 prize pot.

The top five designs were prototyped by Samsung and exhibited at the IFA consumer electronics fair in Berlin, where the entrants pitched their ideas to a jury comprising Dezeen editors and Samsung executives.

"Samsung is always talking about design, that’s why we’re working with Dezeen," Samsung said. "There were more participants than expected, and from many countries – the geographical diversity was really good."

Dezeen and Dutch Design Week launch Good Design for a Bad World initiative

Case study: Good Design for a Bad World
October 2017

Dezeen teamed up with Dutch Design Week to launch a new platform exploring the ways designers are addressing the big problems facing the world.

The project consisted of a series of panel discussions addressing climate change, refugees, terrorism, pollution and politics held over two days in a packed auditorium.

Over 100,000 people tuned in to watch livestreams of the talks online, which we published on a dedicated microsite alongside further video interviews and articles exploring how design can make a difference to the world.

Dezeen at IKEA Festival

Case study: IKEA Festival
April 2017

Dezeen collaborated with IKEA during Milan design week to broadcast daily video highlights from the furniture giant’s IKEA Festival.

We created a fun visual identity for the project and based our video team at the festival for the week, producing a daily briefing video and two video reports a day, which clocked up over 700,000 views over Facebook and Instagram.

We also co-hosted the Dezeen at IKEA Festival party, a contender for the biggest design party the world has ever seen with nearly 3,000 people through the door.

Annouk Wipprecht 3D-printed fashion collection for Audi

Case study: Future Makers
May 2015 to January 2017

Future Makers was a partnership between Dezeen and Autodesk exploring the future of making things.

Through a series of online videos and Instagram Stories, the project highlighted an emerging global network of pioneering creatives who are revolutionising industries including fashion, furniture and architecture by harnessing powerful new software and advanced manufacturing technology.

Dezeen came up with the Future Makers concept, created the identity and produced and published all the content on Dezeen and our social media channels.

Autodesk communications director Christina Schneider described the movies as "some of the most engaging and shared content we’ve ever seen."

Augmented reality demonstratition at Dezeen's Imagine Shop at Selfridges

Case Study: The Imagine Shop
January 2014

Dezeen teamed up with London department store Selfridges to present a futuristic concept store, which visualised the kind of products and retail services we might have in years to come.

Part of Selfridges’ Festival of Imagination, the pop-up shop featured an augmented-reality watch store and a walkaround digital model of a £300 million super-yacht by Zaha Hadid – the largest and most expensive item ever sold at Selfridges.

Dezeen launches Print Shift

Case Study: Print Shift
April 2013

Dezeen collaborated with print-on-demand publisher Blurb to produce a 60-page, ad-free magazine exploring the fast-changing world of 3D printing and how it is transforming the worlds of architecture and design.

One of the first ever magazines to be printed on demand, Print Shift could only be bought online via the Blurb bookstore. Dezeen also created a series of videos documenting the development of the magazine and serialised a selection of the features online.