Dezeen Magazine

Wired Store Annex by Tronic Studio

New York designers Tronic Studio have launched a mobile display kiosk for the company behind Wired magazine, to temporarily showcase gadgets at West Coast branches of W Hotels.

The kiosk - called The WIRED Store Annex - shows via video screens and web browsers the magazine's selection of the latest gadgets. It is currently touring W Hotel lobbies in Los Angeles, San Diego, San Francisco and Silicon Valley in the run up to Christmas.

Here's the full blurb from Tronic Studio:



Los Angeles, CA - November 27, 2007 - W Hotels, the fastest growing luxury hotel brand in the world announces a brand partnership with WIRED Media to install "The WIRED Store Annex" - a temporary pop-up retail technology kiosk in W Hotel's West Coast properties for the Holiday Season.

The WIRED Store Annex will put today's hottest products in the hands of the most "wired" holiday shoppers. Displaying WIRED Magazine's top technology picks of the season, the kiosk will give guests and patrons of the W insider access to the hottest technology gadgets and gizmos.

The program will launch in W Hotel's West Coast properties, beginning with W San Francisco, W San Diego, W Silicon Valley, and W Los Angeles - Westwood. On November 27th, 2007, the first WIRED Store Annex will make its debut at W San Francisco. In celebration of each store opening, W Hotels and WIRED Magazine will host a special W Happenings event on property, inviting 200 of the city's most tech-savvy guests to experience the kiosk. The WIRED Store Annex will remain at each location for a limited time of ten days - making it an exclusive W experience.

The WIRED design team worked with Tronic Studio ( to create the kiosks in a form that would be both visually appealing as well as highly functional, allowing guests to check out this year's hottest gadgets. After an extensive brand immersion into the W design aesthetic, the final kiosk allows shoppers to experience products on all three sides of the interactive kiosk and includes two flat panel monitors highlighting products video and a built in laptop computer to purchase products online. Products in the kiosk will include, Viewsonic 32" monitor, T-Mobile Shadow phone, Eclipse solar bag, Olympus Stylus digital camera, Archos 605 WiFi tablet, Navigon GSP, and Creative Labs Zen MP3 player.

The WIRED Store Annex will appear in W Hotels' West Coast Properties over the following dates:
W San Francisco: November 27th, 2007 - December 6th, 2007
W San Diego: November 29th, 2007 - December 9th, 2007
W Silicon Valley: December 11th - December 21st, 2007
W Los Angeles - Westwood: December 13th, 2007 - December 21st, 2007