The installation is designed to make visitors feel like they're exploring an underground cave.
Marelli designed the Cave to house New Beat(s), an exhibition featuring fourteen emerging fashion brands and designers
The dark interior spaces were penetrated by transparent threads illuminated from the top, while the metallic and jewel-like colouring of the furnishings were intended to represent minerals and precious stones found underground.
Below is an explanation of the project from Marelli:
Mysterious “Cave” installation by Ilaria Marelli
Ilaria Marelli has designed a new fascinating installation for Pitti Uomo, prestigious men’s fashion fair organized in Florence at Fortezza da Basso (January, 9-12, 2008).
At Lyceum Pavillon, Ilaria Marelli’s “Cave” (her fourth exhibit design in two years for Pitti Immagine) has hosted “New Beats(s)”, a section of Pitti Uomo fair featuring fourteen emerging fashion brands and designers.
“Cave” installation takes inspiration from geological caves: dark spaces, beams of sunlight entering through crevices, amazing shapes of minerals and precious stones, intense natural colours.
Ilaria Marelli has given all these elements an abstract look in order to create a fascinating, masculine scene for “New Beat(s)”.
Shape and surface of the entrance façade are jagged like natural deposits of basalt. Just behind the entrance door, visitors go through a curtain of transparent strings hanging from the ceiling. Its top-down illumination creates interesting ray and cascade effects.
Inside the pavilion, further coloured light-cascades cut the dark spaces and reflect on vertical mirrored panels, offering other surprising views. A video projected on the surface of the light-cascades creates new effects and stimulates the visitors’ imagination of unexplored underground caves.
The exhibition desks consist of big blocks of different shape and size, painted in silver, gold and copper colours - just like precious minerals, emphasizing the latest news in male fashion at “New Beat(s)” exhibiton.
Ilaria Marelli adapts the concept of the exhibition desk to the benches and the bar offering a few minutes of relaxation to visitors of New Beat(s).
While enjoying snacks and drinks of colours similar to minerals and precious stones served on black dishes, an ethereal lounge-music collection, developed for Ilaria Marelli’s “Cave” installation, creates the perfect sound for this unique ambience at Pitti Uomo N73, held January 9 to 12 in Florence.
Pitti Immagine Uomo is an international fair held in Florence, at Fortezza da Basso, presenting world previews of fashion and accessories for men, attended by renowned international companies as well as by emerging brands and talents. Twice a year, Pitti Uomo presents the latest trends in men’s elegance, luxury collections, sports- and informal wear.