squfantasy432

The Fantasy collection by Jaime Hayón

Milan 08: Here are some more photographs of the Fantasy collection by Jaime Hayón for Spanish porcelain brand Lladró, launched at Spazio Rossana Orlandi in Milan last month.

fantasy429.jpg
The collection includes references to both Lladró's herritage and Hayón's previous work; one of the characters (see top image) appears to be wearing the shoes Hayón designed for Camper.The collection includes references to both Lladró's herritage and Hayón's previous work; one of the characters (see top image) appears to be wearing the shoes Hayón designed for Camper.
fantasy433.jpg

See our previous story for more on Hayón's exhibition at Spazio Rossana Orlandi.

The following information is from Lladró:

--

The Fantasy Collection

The creations in The Fantasy collection which Jaime Hayon has designed for Lladro mirror the perfect fusion between the artistic quality of the Spanish porcelain brand and the playful, fantasy quality the designer brings to his works.

fantasy427.jpg

The balance between expression and function, the studied combination of Lladro usual themes and the magic of the unexpected that Hayon is known for, make these pieces truly original objects that, over and above their decorative potential, awaken a sense of fantasy in the beholder.

fantasy430.jpg

The Fantasy combines Lladró’s usual themes with the magic of the unexpected Hayón is known for. The obvious references to love, the family, childhood or the magic of the circus are coupled with the expressiveness of the decoration, further enhanced with the use of the reds, blues and turquoises created especially for the collection.

fantasy434.jpg

Elements like the shoes, the original octagonal bases and even the candles for the candleholders, have been decorated specifically in the same colors. And it is this perfect balance between expression and function that makes these pieces from The Fantasy such highly prized objects which, over and above their decorative potential, awaken the fantasy of lovers of our brand. An interesting aside: the character in the series The Lover is wearing the shoes Hayón designed for Camper, which was one of the reasons why the two brands planned a joint event.

fantasy431.jpg

The Fantasy is, in short, a “positive cross-pollination” of Hayón’s world with Lladró, as the designer put it himself. One can speak of a “perfect fusion” between the brand’s porcelains and Hayon’s touches of fantasy. In fact, he has even introduced elements from his past repertoire, like the cactus or the Green Chicken. In this recreation of his own works, Hayón demonstrates his admiration for the infinite potential of Lladró porcelains.