Dezeen Magazine

Taschen store London by Philippe Starck

French designer Philippe Starck has designed his latest store for publisher Taschen, this time in London.


The store, which opened last week on Duke of York Square near Kings Road, has a ground floor at street level and a gallery space in the basement.


The London store is Starck's sixth outlet for the publisher.


The following is from Taschen:


TASCHEN opens London store

TASCHEN is delighted to announce the opening of its London store today, 6 October 2008. Located on the newly developed Duke of York Square, just off the Kings Road, right next to the new Saatchi Gallery, the store will stock the entire range of TASCHEN books covering art, photography, architecture, film, lifestyle, travel, pop culture and sex. The London store follows the huge success of TASCHEN's five stores around the world, in Paris, Cologne, New York, Beverly Hills and Hollywood.


Like all other TASCHEN stores, the space has been conceived by the world famous French designer Philippe Starck, with a ground floor at street level and a gallery space in the basement.


TASCHEN's Great Adventure began back in 1980, when eighteen-year old Benedikt Taschen opened a shop in his native Cologne, Germany, to market his massive comic collection. Within a year he began publishing catalogues promoting his wares, but it wasn't until 1984 that his first art book breakthrough occurred: he purchased 40,000 remainder copies of a Magritte book printed in English, reselling them for a fraction of their original price.

From a young age, Taschen had been interested in art but found that art books were too expensive and hard to obtain, and the success of this daring move proved that Taschen was not alone in thinking that the art-book market should be democratized. Soon he began reprinting books under his own name for budget prices and the next year he published his first original title and the first book in the Basic Art series: Picasso. Before long, high-quality-yet-still-inexpensive hardcover books were added to the lineup and in 1989 the landmark double-jumbo Van Gogh: The Complete Paintings hit bookstores around the world.

Starting in the late 1980s, TASCHEN established subsidiaries across the globe and continued to cement its reputation as a publisher of excellent-value books while branching out into new areas such as architecture, design, photography, lifestyle and classics.

In 2000, TASCHEN surprised the world by breaking the record for the most expensive book published in the 20th century: copy #1 of Helmut Newton's SUMO, signed by over 80 celebrities featured in it, fetched a record-breaking $304,000 at a charity auction. A year later TASCHEN launched its cinema collection with Billy Wilder's Some Like it Hot. Then, in 2003, TASCHEN tipped the scales with its massive, legendary Muhammad Ali tribute book, GOAT.

Twenty-eight years after Benedikt Taschen opened his little comic shop, TASCHEN has grown into one of the most successful and unique publishers in the global market, publishing an eclectic variety of books for people of all tastes and budget ranges, distributed worldwide in over twenty languages. TASCHEN has opened bookshops in Paris, Los Angeles, New York, and now London, with plans to keep expanding to new cities such as Bruxelles, Berlin and Miami as our Great Adventure continues. For the future of publishing, keep your eye on TASCHEN.