Dezeen Magazine

Successful Living by Diesel Creative Team

Milan 09: fashion brand Diesel have collaborated with lighting brand Foscarini and furniture brand Moroso to create the Diesel Home Collection of furniture and lighting.


The new ranges were on show at the Salone Internazionale del Mobile in Milan last week. Above and below: Tri-p


More information in our previous story.


See all our stories from Milan 09 MIlan 2009. Above and below: Stud


Here's some more information from Diesel:


Successful Living from Diesel with Moroso

A new light illuminates the Diesel universe: lamps in movement and old lanterns transform to the rhythm of rock, into objects of design.

From casual to vintage, from rock to pop and from adventure to emotion. This is a collection of completely new lamps that speak a multitude of languages, tell different stories and express the Diesel style in ironic, irreverent and creative ways. A new adventure with which you can customise your space, break free of cliché and bring your personality to light. This is the birth of a new collection of lamps that are as strong as metal, as soft as fabric, as slender as a luminous cage and as brilliant as chromed glass.


Inspired by Music

The language of pop is graphically represented on the lamps in the Graf collection in subjects that recall a DJ’s console - the symbol of nightlife and pop culture - and natural elements morphed into alternative prints. The fabric is an extremely opaque weave evocative of “fresh paint” and the images are produced in a contrasting interplay of black and white. The beam of light is warm, discrete and creates a suffused effect. The model is available in hanging, table or floor versions. Above and top image: Rock


Rock is the artistic interpretation of a split volcanic rock, that reveals clear, sparkling crystal inside. It is a hanging lamp with a captivating form, dark-coloured and flecked with golden speckles. There is a strong contrast between the dark, external surface that is rough to the touch and the casually sculpted and the shiny, iridescent interior with its paler tones. When illuminated, the asymmetrical interior surface creates a dramatic visual effect. Above and below: Graf


Stud is pure rock energy: Diesel’s DNA is transformed into a true furnishing element. The impressive metal nails on the base recall the punk metal motif of belts and accessories and the chrome-plated diffuser, reminiscent of mirrored sunglasses, creates a different lighting effect depending on how it is positioned.


Re-illuminated Retro

Cage takes its inspiration from old lanterns. The luminous body is protected by a decorative cage. The metal grille with its irregular structure and a hand-made flavour contrasts to the brilliant diffuser within. The lamp is available in three colours: white for a gentle atmosphere, black for a more conceptual mood and light green to recreate the retro spaces of the ’60s and ’70s. This lamp has a dual soul: when switched off, the full, strong colours reflect the outlines of the cage on its shiny surface; once turned on, the body fills with light and changes the colour of the structure. Cage is available in hanging, floor and table versions. Below: Glas


Glas is a modern reinterpretation of the classic work light used in warehouses and factories worldwide, which has become a furnishing style icon. The warm, suffused light has a retro feel. The use of innovative materials like glass combined with a silver-coloured surface that recalls metal, transforms this model into a unique decorative element that will strongly characterise any space. Glas is available in hanging and table versions.


A journey of discovery and emotion

Fork is an ironic lamp inspired by a campsite atmosphere. The canvas shade has typical tent stitching, with deliberately visible fabric seams. The base is in dark metal and the diffuser is available in rope and black. The lamp comes in floor and table versions.


Tri-p is a portable floor lamp that you can take with you on a journey, as it collapses into its own bag. Tri-p has an umbrella structure that makes it easy to close and carry, the casual shade, in elastic fabric, can be changed if needed. Above: Fork


The new collection was designed by the Diesel Creative Team headed by Creative Director Wilbert Das. Above and below: Cage


Successful Living from Diesel with Moroso

X-Ray music and vintage treatments inspire the first collection

Moroso, with Diesel, has created a collection of products with a relaxed and comfortable mood, taking its inspiration from an informal lifestyle concept and targeting consumers who like simple shapes yet at the same time seek a “modern” style made up of high quality combined with a distinctive design of pure lines. Below: Overdyed side table


“We worked with the Diesel creative team, headed by it’s Creative Director Wilbert Das, to develop an interesting and alternative collection idea which was to represent two different yet coexisting aspects of certain contemporary trends: one which is darker in tone, inspired by the underground world and with a more aggressive and enigmatic aesthetic, and the other lighter, inspired by nature and a visual radiance, with soft and welcoming shapes”, explained Patrizia Moroso who always follows all the phases of every design project personally. Below: Overdyed chair


All this has produced the Camp and Rock collections: the first consisting of a sofa – Nebula Nine Sofa – which is soft like a large cloud, has generous shapes and where you can sit or lie on large, soft cushions with stonewashed linen covers which define the sofa, making it the ideal space for relaxing and socialising. The frame is in wood throughout, very strong and compact.


Sitting on the Cumulus Chair produces the same sensations. Below: Cumulus


Again the large cushions define its shape and support the seat for unique comfort. The Camp collection also includes a series of other products in hand-painted wood: the Overdyned Lounge Chair, Overdyned Side Chair and two small tables, the rectangular Overdyned Table and round Overdyned Side Table. Below: Xraydio table


The paint detail in these products is particularly important as the technique used (ragging) means that the natural streaks of the wood are revealed and which, coloured and then wiped away, create a special vintage effect. The support structures are instead in black-painted steel. Below: Overdyed chair


The Rock collection is in a different mood, one where the Diesel inspiration is linked to the world of music, concerts and the visual idiom. The rectangular occasional table Xraydio 2 Disc is therefore made by printing the X-ray of a dj console on glass and using the colours of the night with shades from electric blue to black. Below: Ego Stud mirror


By retaining the transparency of the glass the effect is truly strong, evocative and highly iconographic. The same process was applied to production of the small Xraydio 1 Razza table, although here the chosen image is that of a ray fish swimming against a blue background. Below: Nebula Nine sofa


Finally the 3-panel screen Xraydio 3 Natura Morta has a printed photographic image which plays with the archetype of a seventeenth-century still life. Below: Bar Stud Stool


A further reference to the rocker style involves the use of studs on the leather of the Bar Stud stools, available in two different heights (74 and 64 cm), and the Ego Stud mirror. Finally a truly special item: the Flightcase storage unit (below), inspired by the trunks used by musicians to carry their instruments around when on tour, available both with two and three doors.


Patrizia Moroso sums up: “The best thing about this collection is that it’s alternative and different. Each product has its own strong identity yet its value increases even further when all the items live together, strengthened by a laid-back, fun and rocker vibe and creating an interesting mood as shown in the fine images by Massimo Gardone which are to be included in the Successful Living from Diesel with Moroso catalogue”. Below: Xraydio - Natura Morta