Sling Back by Quirky

A cable-tidying device called Sling Back (above) is the first product to be launched by Quirky, an new web-based service where product ideas submitted by designers are selected and developed by an online social community.

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The Quirky community select one product per week from submitted ideas to take forward for development and eventually be sold in the online shop.

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For the products that make it into production, thirty cents of each dollar made through their sale goes back to the collaborators involved in realising the product.

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It costs $99 dollars to submit an idea. Where submissions are not taken forward for development, the originator receives the market research data obtained during the selection process.

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Upcoming products are sold at a discount to guarantee enough sales are made before the product goes into full production. Quirky is the brainchild of American designer and entrepreneur Ben Kaufman.