Dezeen Magazine

Limited Art Edition 2009 by Freitag

German Swiss bag brand Freitag have launched a limited edition range of bags made of used exhibition banners from leading art galleries and museums.


The bags will feature banners from Tate Modern in London, Mori Art Museum in Tokyo (top image), Palazzo Grassi in Venice and MoCA Los Angeles.


The range takes the form of Freitag's existing F52 Miami Vice shopping bag, swapping the used lorry tarpaulin material they usually use to make their bags for exhibition banners.


Every week in August, Freitag will launch a new collection of Limited Art Edition bags for sale on their website and at the following galleries on the dates below:

06.08.2009 TATE Modern, London
13.08.2009 MORI ART Museum, Tokyo
20.08.2009 PALAZZO GRASSI, Venice
27.08.2009 MoCA, Los Angeles


Here are some details from Freitag:


FREITAG is launching a strictly limited series of bags. Used exhibition banners from the world's leading modern art museums have provided the material.


FREITAG is briefly stepping off the beaten track of lorry tarpaulins and is drawing inspiration from art history. With a pinch of recycled individualism, large-size art banners havebeen put together to form unique creations in a new context: the FREITAG LIMITED ART EDITION. Picasso would have been delighted at something so definite coming from such an abstract theme.


A 'MUST' FOR ALL WHO SEE ART RECYCLING AS ART. In cooperation with the Tate Modern London, the Mori Art Museum Tokyo, Palazzo Grassi Venice and the Museum of Contemporary Art L.A., FREITAG presents a unique limited art edition. Swapping truck tarps for exhibition banners from these world-leading modern art galleries, FREITAG has produced one-off versions of its F52 Miami Vice shopping bag. Motifs from Picasso to Japanese contemporary art make these bags genuine rarities.

Each week in August 2009, FREITAG will release a collection of the museum bags online at, to buy or just to admire. First come, first bagged.