dzn_Fashion-Studio-by-Irena-Kilibarda-2

Fashion Studio by Irena Kilibarda

Here are some images of a fashion store in Belgrade, Serbia, designed by architect Irena Kilibarda of Dsigned By for fashion designer Tamara Radivojevic.

Called Fashion Studio and completed in 2007, the space is located in an existing apartment building.

A workspace for the designer is elevated on a mezzanine above the retail space, accessed from a corridor outside the shop.

The concrete floor rises in a curve to meet two concrete walls. Garments are displayed on wires under tension.

Here's some text from Kilibarda:

--

Fashion Studio is composed from two main spaces- retail & creation.

The designer-Tamara Radivojevic needed a space for herself/a private space for creating and a retail space/a functional space for clients- women mostly, all fitted in 47m².

By lowering the floor, the ceiling hight of 4m40 was obtained where the ‘‘creating gallery’’ was formed and the total floor area expanded to 56m². The concept is an analysis of the ideas, fabrics, colors and designers’ work & personality: ‘‘fabric over fabric’’ or ‘‘combining hard with light materials’’- glass with concrete, or tin/stainless steel with plaster.

The shop supplies itself by natural light through open-back windows that make the interior space, made visibly larger by prolonged existing window apertures and the possibility of using the window bench for sitting/hiding heating system, visible to the passing spectators.

Stainless steel fixtures found over the open-back windows enable frequent display changes. All lights and material colors are set to put the ‘’accent’’ on the single running rail, carrying most of current fashion collection, attached to a ‘’continuing’’ concrete wall that becomes floor area. ‘‘First you search, then you try’’- turn yourself and imagine by looking in the great mirror!

Located in the center of Belgrade-Strahinjica Bana street, known as restaurant & bar street, it became a new site for '’upcoming fashion designers’' and their studios after the opening of this shop.

Designed by is a young company founded by Iva (visual communication professional, Paris-France) & Irena Kilibarda (architect, Belgrade-Serbia) during the year of ‘08. Before the company was created, they worked as freelance professionals mostly in Web design/packaging design and architectural projects/interior design.

dzn_Belgrade 07