Dezeen Magazine

Stereotype by Daizi Zheng

Here's another project by Chinese designer Daizi Zheng who created the mobile phone powered by cola in our earlier story: this time a range of healthy snacks packaged to look like drugs and junk food, including these blueberries in a blister pack.

Called Stereotype, the project includes carrot sticks packaged like cigarettes and celery sticks in a french fry carton.

Here's some more information from Daizi Zheng:


'Stereotype 'is about helping people eat more healthier through their everyday habits.

According to the World Health Organization (WHO), unhealthy diet is amongst one of the leading causes of the major non-communicable diseases.

Can design encourage people to rethink their relationship with healthy food to gain a balanced diet?

The series of food packaging were created from the observations on personal behaviors.

Using the recognizable stereotyping packaging would make people feel more physically and physiologically connected with those daily objects.

By giving the good food a little make over, it could contribute the availability of healthy food and encourages people to make a change for their everyday life.