Dezeen Magazine

D&AD Awards 2010 winners announced

the winners of the D&AD Awards 2010 were announced last night at a ceremony in London. See press release below.

See all the winning projects on the D&AD website.

Five Black Pencils awarded at the D&AD Awards 2010:

‘The Best Job in the World’ in Direct and Integrated
‘Trillion Dollar Flyer’ in Graphic Design
‘The High Line’ in Environmental Design (see our earlier story)
‘’ in Websites

Australia and South African agencies take home their nation’s first Black Pencils tonight (3 June), as Sapient Nitro (Brisbane) and TBWA\Hunt Lascaris (Johannesburg) were awarded at the D&AD Awards Ceremony in London. The Black Pencil is awarded annually to groundbreaking, work in advertising and design.

‘The Best Job in the World’, the campaign that began with a classified ad and ended with an Oprah Winfrey interview, won Black Pencils in Integrated and Direct for Sapient Nitro. TBWA\Hunt Lascaris took home a Black Pencil in Graphic Design for the ‘Trillion Dollar Flyer’ - the campaign that turned money into a medium to promote exiled newspaper The Zimbabwean.

‘The High Line’, almost 2.5km of Inner City Park built on a section of a former elevated freight railroad in New York City, was created by Diller Scofidio + Renfro and awarded a Black Pencil in Environmental Design. Apple continued it’s winning streak at D&AD with a Black Pencil in Websites for

D&AD President Paul Brazier said, “And there we have it. Proof, if it were needed, that creativity shines in the face of global recession, and even political oppression. Over the last few years at D&AD, ever more ingenious creative work has been rewarded. Maybe the rise of digital has had something to do with it. That showed us you didn’t need to use traditional media to solve clients’ problems. And when a simple stamp on a useless bank note can make a statement for freedom of speech and a Barrier Reef tourist destination can become the biggest story on the news, it really feels like times are changing. ”

Forty-two Yellow Pencils were also awarded to work that set new standards in creative excellence tonight. In addition to its Black Pencil, TBWA\Hunt Lascaris was awarded 3 Yellow Pencils in Graphic Design, Outdoor and Integrated for different elements of the agency’s work for The Zimbabwean. Droga5 Australia won three Yellow Pencils also, two for ‘Regulars’ for Victoria Bitter in TV & Cinema Advertising and also Writing for Advertising. The agency’s third Pencil was awarded in Direct for ‘4320LA/SYD’ for V Australia.

‘We Choose the Moon’ the recreation of the historic Apollo 11 mission to the Moon in real time for the John F. Kennedy Presidential Library & Museum won two Yellow Pencils, in Websites and Digital Advertising.

Apartmento, the ‘everyday interiors magazine’ scooped one of two Yellow Pencils in Magazine & Newspaper Design, the second went to Elle UK’s Lily Allen Special Issue


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