#milanuncut

Milan 2011: Dezeen is supporting #milanuncut: an experimental, collaborative journalism project that aims to lift the lid on the design world to coincide with next week’s Milan furniture fair.

#milanuncut wants designers, journalists, manufacturers to engage in an honest discussion about the industry and answer questions such as: Do designers get a raw deal from brands? Are royalty deals unfair? Is the design world a slave to the media? Who makes all the real money? Are there better ways for designers to do business? Has design lost its idealism?
#milanuncut began last week as a hashtag on Twitter; journalists including Kieran Long, Max Fraser, Justin McGuirk, Julie Taraska and Dezeen’s Marcus Fairs started debating the kind of issues around design that rarely get spoken about; soon others including designers Yves Behar and Sebastian Bergne and many more joined in.

Since then London designers Zerofee have created a logo (actually two logos: a negative above and a positive below) that people can use when discussing #milanuncut online, print out and use as posters or stickers etc.
Dezeen is not the organiser of #milanuncut but we’re happy to act as a channel to disseminate people’s thoughts and questions.
Everyone can contribute to #milanuncut and follow the debate by:
* Using and following the #milanuncut Twitter hashtag
* Using the comments form at the bottom of this story
* Keeping an eye on our #milanuncut category, where we’ll post updates and links
* Posting material on your own blogs, social media etc
* Email us stuff you want us to publish. Use #milanuncut in the subject line; we can’t promise to publish everything sent in though
* Doing anything else you can think of!
We hope that after Milan, there’ll be plenty of fresh material that everyone can use in their follow-up articles, reviews and post-Milan conversations.
Recommended stories
What’s so bad about brands taking over Milan design week?
Pick up Dezeen Dispatch at Milan design week
Why Milan design week is such a big deal
Read Milan design week Dezeen Dispatch online now!
Twenty-nine unmissable exhibitions and installations at Milan design week 2026
This week we looked ahead to Milan design week
Dezeen Events Guide launches its digital guide to Milan design week 2026