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Mutation by Ora-Ito for Citroen

Mutation by Ora-Ïto for Citroën

French designer Ora-Ïto has designed a spaceship and a sedan chair for car manufacturer Citroën.

Mutation by Ora-Ito for Citroen

The Mutation project was presented in Milan last month.

Mutation by Ora-Ito for Citroen

The two objects, named UFO and Evo Mobil, have design features based on the styling of contemporary Citroën cars.

Mutation by Ora-Ito for Citroen

See all our stories about Milan 2011 »

Mutation by Ora-Ito for Citroen

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Mutation by Ora-Ito for Citroen

Here is some more information from Citroën:


Mutation Exhibition
Milan 2011

On the edge of the hypothesis and the contemporary art, this hybrid object is based on the fulfillment of child’s dream with an obvious commitment for the ecology.

Mutation by Ora-Ito for Citroen

In the vocabulary of Ora-Ïto, we find a real assertion expressing and realizing the imagination. Inspired by the fluid curves of the Citroën « Traction Avant » monocoque structure and based on his designer’s competences, Ora-Ïto reflects on the ergonomics of the interior of the first mobile module.

Mutation by Ora-Ito for Citroen

He has worked on the codes, the DNA and the philosophy of the car industry to modernize it with the possibilities and the existing technologies.

Mutation by Ora-Ito for Citroen

Associated to the research and innovation department of dynastic Citroën, he has developed a surprising and unexpected sculptures joining all the parameters and the technologies appropriate for the universe of car manufacturers.

Mutation by Ora-Ito for Citroen

Baptized Evo Mobil, he creates a monotypic kind, which possesses only single specie.

Mutation by Ora-Ito for Citroen

The term « genetic transformation » is used to indicate an irreversible modification of the genetic and hereditary information. If the transformation arrives up to cells then, it is passed on to the descendants of the mutant individual.

Mutation by Ora-Ito for Citroen

This change can get a selective advantage. This is the base of the evolution’s process.

Mutation by Ora-Ito for Citroen

Ora-Ïto has naturally imagined other modules to join the initial project. A continuity of the imagination allowing to multiply actions and give another reflection to « Evo Mobil ». He has created « UFO » which is inspired by an iconic car from Citroën.

Mutation by Ora-Ito for Citroen

The DS model commonly used by the president is now enrolled into the « genetic transformations » from Ora-Ïto artistic vision that play on the strong and iconic details.

Mutation by Ora-Ito for Citroen

The vehicle is based on the future of transport mixed with one of the most famous cars in the world.

Mutation by Ora-Ito for Citroen

UFO sculpture allies the dream to the formal, the future to the technology. The idea to work with several entities allows all the « genetic transformations » to spread a universal message to the car industry through his artistic vision and new directions never investigated before.