The lettering is made from circular black stickers and spells out the word 'board' in reference to the paperboard being promoted.
Filled with monochrome furniture, the temporary installation was on show 12-18 May.
Photography is by Lukas Palik Photography.
Here are some more details from the designers:
For the fourth time, the D’art Design Gruppe from Neuss designed the appearance of the German Pulp and Paper Association (VDP) at the Interpack in Düsseldorf that took place from 12th to 18 May 2011.
The VDP presented itself together with Pro Carton, the Economic Associations Paper Processing (WPV), the Trade Association Folding Cartons Industry (FFI), the Trade Association Solid Cardboard Packaging (VVK) and the Foundation for Paper Technologies (PTS) on overall 96 square metres.
The area was divided into an information, exhibition and meeting area. The protagonist of the bright white fair appearance is paperboard as material. A large-scale folding carton sculpture communicates the topic packaging at this year's packaging fair.
Cartons that are nested into each other form a dynamic collage on both back walls of the stand. Numerous marking spots that are pasted next to each other on the cartons form the writing "board" and convey the topic of the VDP fair appearance. In the daily routine the label stickers are used as shipping indicators on cartons.
Thanks to a versatile perspective they enhance the effect of the tridimensional paperboard architecture. Showcases with high-end cardboard packagings, which were awarded at the Pro Carton/ECMA Award, add to the stand design.
The D'art Design Gruppe from Neuss has developed the VDP's fair appearance for more than 10 years: The first design was developed by the creative agency for the association's millennium appearance in 2000.
With every appearance of the German Pulp and Paper Association the material is uniquely highlighted and paper, paperboard and cardboard and their respective functions are the central theme. Last, D'art Design created a paper wood for the VDP together with the realisateurs of the Projektpilot GmbH from Neuss. This design has been rewarded with the ADAM Award in the meantime and it even adorns the cover of the fair design yearbook 2009/2010.
Design: D’art Design Gruppe GmbH
Project: Interpack 2011
Category: Stand Design
Location: Düsseldorf, hall 7a, stand B31
Size: 96 sqm