Dezeen Magazine

NikeFuel Station at Boxpark

Nike's global creative director Andy Walker gives us a tour of the new NikeFuel Station at Boxpark in east London in the first of two interviews that Dezeen filmed for the sports brand.

The store combines digital technology with physical retail, including a wall that changes colour in order to chart the presence of a human body, digital avatars in place of mannequins and augmented-reality display systems to showcase product features.