Dezeen Magazine

100 percent Design 2012 seminar programme announced

100% Design 2012 seminar programme announced

Dezeen Wire: the seminar programme for 100% Design in London this September has been announced and features a series of live shows curated by Dezeen and talks by designers including Ross Lovegrove and Yves Behar (above).

Dezeen are media partners for the trade show, which takes place from 19 to 22 September at Earls Court in the west of the city during the London Design Festival. Dezeen Live will feature daily shows including interviews with designers and journalists, reports on the exhibition and DJ sets from Dezeen Music Project. Dezeen editor-in-chief Marcus Fairs will also host a talk with designer Yves Behar on Wednesday 19 July.

You can see the full schedule for the event here.

Read the full press release from 100% design below:

The Seminar Programme at 100% Design 2012 - A dedicated event showcasing the world’s leading design, media and architectural talent, within a series of debates, presentations and international seminars.

Dedicated 4-day event

The Seminar Programme at 100% Design 2012 is presented as a distinctive and high profile event schedule within the show and the wider London Design Festival. The Programme is the show’s most ambitious to date, combining high-level, global content with the creative issues of today. 100% Design has partnered with leading designers, trend forecasters, brand strategists, architects, journalists and organisations, to deliver a diverse and exciting mix of sessions across each of the four days of the show.

Future Living

The overall theme of this year’s show - ‘Future Living’ - underpins much of the seminar content, not only in themes for talks and debates, but by delivering a range of tangible insights and future trends, within each carefully curated and focused session.

Influential speakers Ross Lovegrove, Yves Behar and Michael Young will contextualise ideas from past to present, whilst new and raw global trends will emerge from international seminars hosted by the British Council and Hunt Haggarty. These live sessions explore and expose collaborative work within emerging regions Tanzania and Indonesia and reveal how this feeds back into our own creative industries here in the UK.

100% Design’s official trend partner for 2012, LS:N Global, bring a wealth of ideas and informed inspiration about Future Living, to the floor of the show with curated sessions covering each key industry sector at the exhibition: interiors, office, kitchen & bathrooms and Eco, Design & Build.


Industry debates will be hosted by opinion formers and Editors within the commercial sectors of retail design, technology, architectural and hotel design. Partners include Frame Magazine, onofffice, Design Council, Architects Journal, Guy Dittrich and Nicolas Roope, who will curate and present these sessions.

Panel members have been carefully selected to represent each sector; Lyndon Neri - Neri and Hu, Theo Williams - John Lewis, Matt Jones - Berg, Nick Stringer - Shed, Mark Catchglove - Herman Miller, Luke Pearson - Pearson Lloyd and Ola Rune - Claesson Koivisto are just some of the industry experts who will be contributing to these live discussion.

Issues surrounding the creative industries and our economy are explored by the Design Council who chair and present a panel debate, including Nick Bolton – OMG and Ed Vaizey, Minister for Culture, Media and Communications within the UK.

To end each day, interviews, reportage, music and debates are condensed and presented as Dezeen Live, an hour-long magazine session from the leading design and architectural website.

Director of 100% Design, Will Knight comments;

‘This year the Seminar programme has been devised to tap into the issues that the design and architecture community find most relevant. The influential names we have on board are key to identifying the direction the industry is moving in.’

100% Design has aimed to bring together a truly diverse mix of exciting creative content for audiences to connect with each day at this unrivalled, 4-day event within the London Design Festival calendar.

100 percent Design 2012 seminar programme announced

Above: Michael Young

Stephen Haggarty from Hunt Haggarty presents INDO-VATION NATION

Stephen Haggarty from global brand agency, Hunt Haggarty presents his unique way of sourcing trends and insight from emerging regions and illustrates how this feeds back into specific projects. In this session Stephen will present some recent work focused in Indonesia and a creative partner there called Srengenge Culture Lab. A short film made by this ‘human’ advertising agency will be shown and the seminar will include a live link to the studio members for a Q&A session.

In Conversation With Yves Behar and Marcus Fairs

The Editor of Dezeen talks with global designer, entrepreneur, and sustainability advocate Yves Behar.

Better than Sustainable hosted by Martin Raymond of The Future Laboratory

As the tsunami of environmental concern washes over them, consumers are embracing the three Rs – reduce, recycle and re-use. To show how people will respond in tomorrow’s peer-to-peer and 3DIY economy – as in download, design and do-it-yourself – we will delve into the world of the Scavengers, and introduce the notions of Zeronomics, Cradle-to-Cradle and Better than Sustainable.

Hotel Futures and the wider impact of trends in hospitality design

Chaired by journalist Guy Dittrich, this panel debate will explore how within today's competitive market, hotel owners and operators want differentiation by design. This gives designers the chance to experiment and create a compelling and different experience, even for globally branded 'cookie cutter' hotel groups.  Explore how our industry opinion formers challenge the status quo, push the limits of hotel design and rethink the way in which we live.

Design Council Presents - A panel debate on the creative industries and to what extent the economy has impacted and shaped this

Panel members include Minister for Culture, Communications and Creative Industries in the UK, Ed Vaizey MP.

100 percent Design 2012 seminar programme announced

Above: Lyndon Neri

British Council Presents ANZA, Tanzania

As part of 100% Design’s International Seminar Series and the British Council’s International Architecture and Design Showcase 2012, join Vicky Richardson, Director of Architecture, Design, Fashion at the British Council, as she links up to Tanzanian studio ANZA. ANZA magazine emerged as a project of a group of young, vibrant university students and recent graduates. The magazine is dedicated to exploring people and spaces through in-depth articles, images, scenes and discussions that go beyond the lines that divide building and sky. Through this seminar, we hope to better understand the transformation of East-African cities - and their identities - by looking at past, present, and future with ANZA and friends from one of the fastest developing regions in Africa.

From Shoreditch to Sheung Wan and back

British-born and Hong Kong-based designer Michael Young established himself from the beginning, as one of the world’s leading figures in his trade. The uniqueness of Michael’s work lies in his constant questioning of typologies and habits, combined with the pioneering passion for technology that brought him to Asia. Michael talks about recent projects around the world and the effect geography has on his work. In the same way that Italy is renowned for upholstery, the Dutch for conceptuality and the Danes for wood, he hopes that utilising Chinese engineering can find a similar place.

Frame Magazine Presents the Future of Retail

Editor-in-Chief Robert Thiemann presents a panel discussion on Retail that will include panel members Nick Stringer from Interior Architects Shed and Theo Williams, Head of Design at John Lewis

The Bleisure Hive

As our business and leisure lives becoming increasingly hard to distinguish, this presentation will explore how business and leisure spaces are blurring in the 21st-century office. We will chart the growth of the Bleisure market, note the growing need for Tech-Free Time-Out, highlight the possibilities afforded by Flexthetics, and present the latest Sublime Workspace.

100 percent Design 2012 seminar programme announced

Above: Nicolas Roope

onoffice Presents - The Future of the Office

James McLachlan, Editor of onoffice magazine chairs a panel debate on the changing nature of the office and involving some of the leading designers of office spaces and furniture. Speakers include Mark Catchglove from Herman Miller.

The Interiors of Tomorrow

A curated distillation of LS:N Global’s macrotrends for the home of tomorrow. Outlining the key materials, techniques and colours for the coming years, they will introduce design directions such as Emotional Functionality, Sublime Materiality, Kaizen Living and Minimal Harmony.

Connecting commerce - a new negotiation between makers and markets Poke's Nicolas Roope chairs a discussion between opinion formers and industry members from the digital sector.

AJ Presents Architects’ Question Time: How good design can make and save you money

A panel debate chaired by editor of Architects Journal, Christine Murray, and focusing on why hiring designers and architects is good value for money, with case studies and images of people who have hired an architect and improved the value of their home, their turnover as a business, and such like.

Dezeen Live sees a daily series of live sessions presented by members of Dezeen that will include interviews with designers and journalists, reportage from the show and wider festival activities. Each session will end with music from a live DJ.

All seminars are free to attend. Visit to register.

For further information and images contact Berna Sermet, Caro Communications, email: [email protected] / Tel: 020 7713 9388