Dezeen Magazine

INTRO NY by designjunction

INTRO NY by designjunction

Dezeen promotion: exhibition organiser designjunction is supporting design agent smallpond in showcasing products by American and European brands in New York from 18 to 20 May.

INTRO NY by designjunction
Spar floor light by Jamie Mclellan for Resident

The capsule event INTRO NY will feature furniture and products by Modus, Massproductions, Very Good & Proper, Castor Design, Council, neo-utility and Resident.

INTRO NY by designjunction
Library chair by Michael Sodeau for Modus

A range of products will be sold at a pop-up shop and the Brooklyn Roasting Company will run a cafe in the courtyard.

INTRO NY by designjunction
Scissors by Anything for neo-utility

Organised by design agent smallpond, the event will run from 18 to 20 May at 379 Broome Street in the Nolita district of Manhattan - register free to attend here.

INTRO NY by designjunction
Jig Mesh chair by Chris Martin for Massproductions

Dezeen Music Project will be playing a selection of our favourite tracks at INTRO NY every evening from 5-8pm - more details coming soon.

See all our stories about designjunction »

Read the full press release from designjunction below:


The critically acclaimed designjunction is delighted to support contemporary design agent smallpond in a new and exciting project INTRO NY, set to launch during New York Design Week.

INTRO NY will be a capsule event featuring products from carefully selected design brands: Modus, Massproductions, Very Good & Proper, Castor Design, Council, neo-utility and Resident.

INTRO NY by designjunction
Index tables by Jonah Takagi for Council

INTRO NY will be a vibrant place to do business, socialise and relax within the stunning surrounds of a contemporary gallery space. The interior will be configured into a series of intimate vignettes, each representing a different brand. There will also be a pop-up retail shop allowing visitors to browse the latest design accessories and purchase unique items for their home. In the courtyard there will be an outdoor café run by Brooklyn Roasting Company and a relaxing seating area for visitors to unwind.

Located in the fashionable Nolita district, INTRO NY is set to be a must-visit destination. Brands include:

INTRO NY by designjunction
Coil lamp for Castor Design

Castor Design

Canadian brand Castor is a multidisciplinary design studio focusing on the middle ground between art and design. Established in 2006, Castor has worked on numerous interiors projects and public art commissions, as well as custom lighting and furniture designs.

Castor will launch two lighting products at INTRO NY- a steel pendant light ‘Fresnel’ and the lightweight task lamp ‘Coil Light’. Adding to their furniture collection, Castor will also launch the Tri- pod Table made from spun steel and supported by three oak legs.

INTRO NY by designjunction
Divis bench by Mike & Maaike for Council


Council, an American furniture manufacturer, was born from the notion of collaboration—its collections reflect the contributions of designers from around the world. The company produces singular pieces, and aims to make each one the purest expression of its original design concept. Council’s collection is created for discerning customers who value quality, craftsmanship, authenticity, and, above all, good design.

Council will introduce several new pieces at INTRO NY – details to come.

INTRO NY by designjunction
Albert Stools and Odette Table by Massproductions


Massproductions was formed in Stockholm in 2009 by Swede Magnus Elebäck and Englishman Chris Martin. Massproductions set out to eliminate the barrier between designer and producer and has successfully taken control of the entire production chain in the company.

Massproductions are presenting a new chair this year, suitable for dining in restaurants and homes. Made in solid beech or oak, ‘The Waiter Chair’ is both comfortable and classic. The brand will also show their debut ‘Tio’ collection at INTRO NY, consisting of chairs and tables in steel wire produced in a computer controlled bending machine.

INTRO NY by designjunction
Meta shelving by Simon Pengelly for Modus


Founded in 2000 by Jon Powell and Ed Richardson, Modus is an award-winning British furniture manufacturer dedicated to producing the very best in contemporary international design.

Modus will present a selection of their latest products at INTRO NY including the multi-award winning shelving solution ‘Meta’, which has been redesigned since its launch in 2001 to offer greater flexibility. Also on show will be ‘Library’, a high back, compact and enveloping sofa that offers a degree of privacy and an element of noise reduction.

INTRO NY by designjunction
WOW speaker by KAKKOii for neo-utility

neo-utility | Pop-up shop

neo-utility provides brand strategies and serves as retailer, distributor and sales agent for design companies world-wide.

During INTRO NY neo-utility will set up a curated pop-up shop selling the latest design accessories from; ANYTHING, Boskke, Chick-a-Dee, General Monsters, IDEA International, KAKKOii, Landscape Products, Miller Goodman, Praxis, Urbanista, Very Good & Proper, and Y'A PAS LE FEU AU LAC.

Tom Dixon’s acclaimed ‘Eclectic’ giftware and design objects will also be available to purchase.

INTRO NY by designjunction
Hex pendant lamp by Resident Studio


Resident is a contemporary design and manufacturing company from New Zealand. Established in 2011, Resident combines an authentic blend of craft, engineering and innovation to produce a refined collection of furniture and lighting.

Resident will present a selection of their recent designs, including the ‘Segment Shade’ by Phil Cuttance. The Segment Shade is a ceramic pendant light made up of 11 different faces, each cut on a different angle to reveal a distinctive horizontal texture. Also expect to see ‘Hex’, a hexagonal shaped Pendant light constructed from Aluminium.

INTRO NY by designjunction
Croquet shelving set by Michael Marriott for Very Good & Proper

Very Good & Proper

Launched in 2008 by Canteen restaurant co-founder Patrick Clayton-Malone, Very Good & Proper design and manufacture practical, beautiful and reasonably priced products that are made to last.

Expect to see the ‘Canteen Utility Chair’, now available in a pallet of new frame colours. This contemporary interpretation of the post-war school chair is sold internationally, featuring in Sweden’s Museum of Modern Art, Facebook’s new headquarters and at the BBC meeting rooms. Also on show will be Michael Marriot’s oak and stainless steel ‘Croquet Shelving’, plus the brands classics ‘Canteen Stool’ and ‘VG&P Pendant’.

Opening Hours

Press Breakfast Saturday 18 May: 10am – 12pm
Saturday 18 May: 12pm - 6pm
Sunday 19 May: 10am - 8pm
Monday 20 May: 10am - 8pm