Dezeen promotion: the annual Munich Creative Business Week design festival in Germany is taking place from 22 February to 2 March 2014.
Designers, architects and businesses from across the world are set to meet in the Bavarian capital for the third Munich Creative Business Week (MCBW), which kicks off later this week.
Exhibitions around Munich will highlight design and architecture from the city and region. Visitors to the city can attend conferences and workshops, plus designers and brands will open their studios to showcase new projects to the public.
Included in the programme is this year's iF Design Awards presentation and after-party, taking place at BMW Welt on 28 February. For further details about events taking place over the course of the festival, visit the Munich Creative Business Week website.
Read on for more information from the organisers:
International design expertise in Munich
From 22 February through 2 March 2014, designers, architects, representatives of the economic and business sectors as well design aficionados from around the world will meet in Munich for the third time at MCBW 2014. Their objective: to sensitize the public to design and its relevance to our society, culture and economy.
Connections are everything - the motto of the third Munich Creative Business Week, MCBW 2014, is Design Connects.
It takes connections and the exchange of ideas and opinions across industries to ensure the depth that creative people need to develop truly innovative works. Players in all disciplines of design are confronted today and will continue to be confronted in the future with technical, cultural, economic, social and demographic developments. These players require and need to promote connections across disciplines, and themes from which novel areas of work can evolve. This is only one of the reasons why MCBW has become the industry's cynosure and meeting point since its inception two years ago.
Munich Creative Business Week (MCBW) 2014 will host a wealth of conferences and workshops for visitors from around the world. In addition to diverse exhibitions and presentations in and around Munich, one of the focuses of the third MCBW will be on interaction - in line with its motto Design Connects.
Top-caliber events such as #qved 2014 – Editorial Design Conference Munich, the 7th German Innovation Summit and TOCA ME Design Conference 2014 will enrich this unique design exhibition's program. At the Re.Set symposium, members of Plan A will discuss the utopian moment in architecture, design and business. In its event titled "Creating Change | innovative – brand shaping – human centered" designaffairs will illustrate how companies must reinvent themselves continuously to adapt to changing markets. The MCBW Lectures conference organised by Bayern Design will shed light on new perspectives gained through design as well as on contemporary developments in design in the area of tension between technology and poetry.
Professional groups participating in MCBW will include the Association of German Industrial Designers with its design breakfast focusing on the changing role of the industrial design profession and the Association of German Communication Designers with its workshop dedicated to train travel.
Talent forged in Munich
MCBW will offer amateur designers, start-ups, students and young professionals a host of exciting opportunities including a debate on the legal aspects of design and brand protection (Vossius & Partner). Blocherer Schule will provide insight into interior design studies, and Baumeister magazine will hold the Baumeister Campus Talk on modern careers in architecture. Young designers will engage actively in MCBW as well: 18 students from the Academy at Einsteinstraße U5 will present their diploma theses.
In line with tradition, one of the highlights of MCBW 2014 will be iF Design Awards Night. Approximately 2000 representatives of the design, media, business and political sectors from around the world have been invited to BMW Welt to celebrate the recipients of the 2014 iF Design Awards on 28 February, followed by a get-together and a roaring party.
Conferences, workshops and labs – for 2014, the special exhibit MCBW Moments – Mindscapes for Design has evolved into a forum for design knowledge. Supplementary exhibitions will provide further depth of detail for the focal points of the conferences. Simultaneous workshops will interconnect design and business, the economy, and society – all under the guiding principle of MCBW 2014, Design Connects. MCBW Moments – Mindscapes for Design will take place at the Old Congress Hall in Munich.