Dezeen Magazine

Form Us With Love uses monochrome palette for Pen Store interior

Swedish studio Form Us With Love has designed an all-white interior for a Stockholm boutique dedicated to coloured pens.

Pen Store in Stockholm by Form Us With Love

Form Us With Love wanted to make the Pen Store more engaging for visitors, so integrated a gallery and an atelier within the retail space on Hornsgatan – created to look like a supplier warehouse.

"We would like to change the perspective and show what you actually can do with Pen Store's great products rather then just show the pens," said the studio, which has also designed a boutique where menswear is displayed like tools in a shed.

Pen Store in Stockholm by Form Us With Love

Shelving units run along the walls of the space, placed either side of long tables that customers can sit at to test the pens.

The plastic tops of the fountain pens, markers, and brush-tips stored on the units add colour to the monochrome room. Black lighting fixtures along the ceiling also interrupt the white-painted surfaces.

Pen Store in Stockholm by Form Us With Love

A minimal counter has the word "kassa" – meaning "cash" – set into its front and is illuminated by a pair of white pendant lamps, which are also used in a row at the back of the shop.

The Pen Store's logo is embossed above the minimal counter and also features as a white graphic on the storefront's large window.

Pen Store in Stockholm by Form Us With Love

To help the space gain a reputation as a hub for local creatives, Form Us With Love asked a range of artists to use products from the store's growing range to create artworks.

"We asked our favourite artists, illustrators and designers to pick their favourite pen and interact with the space," the studio said.

Pen Store in Stockholm by Form Us With Love

These and future designs created in-store will be produced by poster company Paper Collective, with 15 per cent from any sales donated towards rainforest preservation.

Photography is by Jonas Lindström.