Dezeen promotion: Dezeen readers can claim a discount for tickets to this year's Design is Future event in Barcelona, which will run from 6 to 8 June 2016 during the city's design week (+ movie).
Design is Future will take place during Barcelona Design Week – an annual event for design and business in the city – which is organised by Barcelona Centre de Disseny and runs from 2 to 12 June 2016.
Located at Disseny Hub Barcelona on Plaça de les Glòries Catalanes, the three-day Design is Future event includes a series of talks, round tables and networking activities aimed at both designers and businesses.
This will be the second year of Design is Future, which the organisers describe as a "congresstival". The event explores the future of the design profession, education and innovation in design, and how it can be used as a strategy for the growth of brands.
Entry to Design is Future ranges from €120 to €160 (£94 to £126) depending of the type of ticket purchased. A ticket, costing €47, can be bought per session, providing access to either the profession, business or society tracks.
Barcelona Design Week is offering 50 Dezeen readers – who are purchasing €120 and €160 tickets – a 15 per cent discount with the promotional code DEZEEN when registering online.
To celebrate its 11th year, Barcelona Design Week will offer a multidisciplinary programme with 70 activities located at Disseny Hub Barcelona and across the city, including conferences and exhibitions.
The aim is to bring design, innovation and entrepreneurship closer to residents of the city, while professionals and companies will be offered the chance to network and create business opportunities.
Barcelona Design Week's opening conference will be hosted by Brett Wickens, a partner at the design studio Ammunition, and critic Alice Rawsthorn.
Entitled What if the Solution was Design? Re-framing the Role of Design in Business and Society, the talk will take place 2 June 2016 at the Disseny Hub Barcelona.
Dezeen readers can register for Design is Futures on the website. The first 50 readers will receive the 15 per cent discount by using the promotional code: DEZEEN, which expires 31 May 2016.
Read on for more information from Barcelona Design Week:
Come to the future! Design is Future Congresstival 2016
The Barcelona Design Week 2016 will host the second edition of Design is Future, Innovation through Design Congresstival, from 6 to 8 June.
Created and organised by BCD Barcelona Design Centre and the Studio Toormix, the event has the aim of promoting the economic and social value of design, and of creating a meeting, knowledge exchange and debating space for national and international companies, entities and professionals.
What are the new roles of designers? How does design promote and impact companies? How does design help to build a better world? These are some of the questions that we will answer in the second Design is Future, Innovation through Design Congresstival, an event which will explore new approaches to design from the perspective of the profession, the company and society, using a format which mixes the concepts of "congress" and "festival".
From 6 to 8 June, those attending will be able to enjoy talks, round tables, networking activities and workshops, a programme which will be held in the Disseny Hub Barcelona and which will include the participation of professionals of recognised international prestige who will help to define a new role for designers, present success stories and methodologies which certify the usefulness of design to stimulate companies and make them grow and at the same time how design can make the life of people easier.
Monday 6 June
The profession section will focus on defining the figure of the designer of the future, a profile that is constantly changing and that every day is gaining a more strategic role within professional structures. The presentations of this section will explore new dynamics on design education, new knowledge and the most innovative experiences in the fields of the profession, the research and entrepreneurship.
Chris Moody, creative director and global principal at Wolff Olins
Sam Baron, director of Fabrica's Design Studio
Carmen Bustos, founder of Soulsight
Jonathan Duckworth, artist, digital designer, researcher, director CiArt Lab – RMIT University
Andrés Ortiz, architect, partner and founder of Bestiario
Tuesday 7 June
The business section will focus on showing the importance of design within the structure of companies in order to boost innovation. The goal of this meeting will be to transfer successful cases and methodologies that certify the usefulness of design to energise and grow businesses.
Doug Powell, design principal, programme director for education and activation at IBM Design
Laszlito Kovacs, creative director at WeTransfer
Andreas Enslin, head of the design centre at Miele
Silvia Calvet, experience strategy and innovation consultant at GFT
Luis Baldez, 3D-printing solutions and market development lead at HP
The society section will show how design is increasingly focused on people as users. Through the cases exposed by the different speakers of the session, attendees will perceive how design helps to improve society in general and cities in particular through innovation, making life easier for people.
Ed Gillespie, creative director and owner at Futerra
Miquel Ballester, responsible for product management and innovation and co-founder at Fairphone
Luis Villa, business design director at Fjord
Alice Holmberg, conscious entrepreneur, House of Holmberg
Cristina Bustillo, customer experience officer at the Barcelona Children's Hospital Sant Joan de Deu
Wednesday 8 June
The workshops will explore the mission of Design is Future to show design as a key tool in innovation processes and at the same time to define the design professional of the future as a strategic asset for companies. A discipline that facilitates the processes of innovation and also helps brands to become more visible, coherent and differential.
More events will be announced within the next few days.