Minimalux launches collection of geometric jewellery

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Jewellery Basics by Minimalux

Minimalux launches collection of geometric jewellery

British brand Minimalux has unveiled a new collection of jewellery, made up of a collection of square and round pieces in brass and copper.

Jewellery Basics by Minimalux

The Jewellery Basics collection features rings, pendants and bangles in square and circle shapes.

Described by the brand as a "non-precious alternative for luxury buyers", each piece is made from either brass or copper that has been hand polished and is branded on its inner face.

Jewellery Basics by Minimalux

According to the company, the jewellery line is the first in a new series of product launches that will be unveiled over the coming months.

Jewellery Basics by Minimalux

"Periodically, over the coming months, Minimalux will be releasing additions to its collection of accessories for person and for home, brought to customers direct, with immediate availability from their east London HQ," said the company.

Jewellery Basics by Minimalux

The news of these forthcoming collections comes after Minimalux announced that Moooi co-founder Casper Vissers had become an equal shareholder in the company.

His investment has been a major source of support for Minimalux, which at the time said it had been expanding its infrastructure and developing new designs since the deal.

Jewellery Basics by Minimalux

"Investment at this stage was always going to be an essential part in the evolution of Minimalux," said director Mark Holmes. "We feel incredibly privileged to have secured Casper's endorsement and to be able to tap into the insight and ideas of one of the most respected and successful business minds in the design world."

Selling primarily online, Minimalux focuses on homeware and accessories that are formally minimal but made with premium materials, like pens made with precious metals and a pill container rendered in silver and cork.