Dezeen Magazine

Swedish Design Moves brings country's creativity and craft heritage to London Design Fair

Dezeen promotion: selected design studios from Sweden will showcase their work at this year's London Design Fair, as part of a new four-year initiative called Swedish Design Moves.

Running from 21-24 September, Swedish Design Moves will showcase works by 11 designers from the southern county of Skåne.

Launching in the UK during this year's London Design Festival, the programme was commissioned by the Swedish government and aims to position the Nordic country as a leading design destination.

The exhibition will take place at the Swedish Design Pavilion as part of London Design Fair, which will be held in east London's Old Truman Brewery.

The Swedish Design Pavilion is arranged in partnership with Southern Sweden Creatives, a three-year project which aims to support creative companies to grow internationally.

Malmö-based Stoft Studio explain how their blown-glass lamps are created in a film being exhibited at London Design Fair 

Projects on display will reflect Sweden's creativity and craft heritage, with a focus on locally and sustainably produced objects.

As part of the initiative, a series of films have been created to portray six of the design studios participating at London Design Fair, including Malmö-based studio Stoft and industrial design studio MKID.

Creative design studio Minus Tio will exhibit their chairs during Swedish Design Moves

The designers describe their processes and inspirations in the films, as well as discussing how living in Malmö, Skåne county's creative capital, impacts their work.

Other designers to feature in the exhibition include textile designers Butler/Lindgård, furniture and lighting designers Swedish Ninja, and high-quality furniture brand Zweed.

Industrial design studio MKID offer a look inside their studio in a film produced in the run-up to London Design Fair

Swedish Design Moves is a four-year initiative that focuses on promoting Swedish design, architecture and fashion and highlights its impact on the country's cultural scene. It is led by Visit Sweden, the marketing and communications company for the Scandinavian nation.

Lead project partner for the Swedish Design Pavilion is Form/Design Center – a hub for knowledge and inspiration in architecture and design, located in Malmö.

Stoft Studio will showcase story-led designs, alongside 10 other creatives at London Design Fair

Swedish Design Moves has previously showcased the programme during Salone del Mobile and Stockholm Design Week.

A pavilion by US designers, an exhibition of British craft and a showcase of design from South Korea's capital will also be on display during London Design Fair.

London Design Fair will be open from 10am until 7pm on 21 September 2017, and 10am until 7pm on 22, 23 and 24 September 2017. To register to attend, visit