Dezeen Magazine

Dezeen partners with Instagram to launch new @design account

Dezeen teams up with Instagram to launch its new @design account in Milan

Dezeen has teamed up with Instagram to help launch its new @design account, which is now live.

Set to be showcased in Milan today, Instagram's new account explores both design and craft around the world and offers followers the chance to experience the design culture at Instagram. We will be livestreaming a discussion with Instagram on our @dezeen account and the new @design account.

Dezeen is curating content on the account this week, starting today with Dezeen founder and editor-in-chief Marcus Fairs' take on the first day of Milan design week.

To launch the account, Dezeen put out a global call-out to find talented Instagram users to act as founding contributors. Their stories will populate the account for the rest of this week, providing insights and behind-the-scenes glimpses of Milan design week.

After a huge response, Dezeen selected five founding contributors who will be going behind the scenes at Milan design week and documenting their experiences through the lens of Instagram.

The chosen five all have unique and eclectic Instagram accounts, as well as a global perspective. The five are: Joel Escalona from Mexico City, Mexico, Ivan Oda from Milan, Italy, Geraldine Tan from London, UK, Minh T from Los Angeles, USA and Benedetta Anghileri from Shenzhen, China.

All five will be in Milan this week. If you want to see what they get up to, follow @design now!

Today's discussion features Dezeen editor-in-chief Marcus Fairs in conversation with Instagram's head of design Ian Spalter, designer Yves Behar, Cabana magazine founder Martina Mondadori Sartogo and style journalist Michelle Ogundehin. Dezeen will be livestreaming the talk live on our Instagram channel from 12:30pm Central European Time.