Harklinikken NYC flagship Clinic by Soren Rose Studio

Harklinikken by Søren Rose is a Manhattan hair-loss clinic styled like a home

Design firm Søren Rose Studio has used a muted palette in this clinic in New York City designed "to make women and men struggling with hair loss feel comfortable".

Harklinikken NYC flagship Clinic by Soren Rose Studio

The Copenhagen- and New York-based studio renovated a space three stories above 5th Avenue in the Flatiron District for Harklinikken, a hair-loss clinic that first opened in Copenhagen.

The New York outpost has a rectangular floor plan and comprises several zones and workspaces within a 5,000-square-foot (464-square-metre) space.

Harklinikken NYC flagship Clinic by Soren Rose Studio

Overlooking 5th Avenue is a main consultation area, styled like a home with a dining area and lounge, used for showcasing methods and hosting events.

Søren Rose Studio opted for a gentle palette of cream and grey tones, paired with wood, marble and soft textiles to create a cosy, natural feel throughout.

"Subtle colour tones combined with brass, marble and soft fabrics are the key to why this space feels nothing like a hospital or doctor's office," said studio founder Søren Rose.

Harklinikken NYC flagship Clinic by Soren Rose Studio

"Instead, it's a safe haven that was meticulously designed to make women and men struggling with hair loss feel comfortable, cared for and at ease despite their less-than-ideal circumstances."

Windows are covered with sheer curtains, and a long slab of Statuarietto marble from Italy runs along the bottom as a shelf and doubles as seating.

Harklinikken NYC flagship Clinic by Soren Rose Studio

Floors are white-oiled oak and Kvadrat drapes also feature around the clinic, in either plush grey or sheer white.

"Rooms were designed with a home-like interior," Rose said. "Furniture pieces were carefully curated in leather, wood and paired with soft woven rugs and long drapes to evoke a relaxed environment."

Harklinikken NYC flagship Clinic by Soren Rose Studio

Furnishings from Denmark are used prominently in Harklinikken. In the dining room-style setting, the long oak table is custom-made from homeware company Kbh Møbelsnedkeri, while dining chairs are designed by mid-century Danish designer Hans J Wegner.

Danish studio Menu designed the chandelier that hangs overhead with bulbs from British brand Tala.

"A keystone of the project, and a big wish from the Danish client, was the use of design classics from Denmark," said the designer.

Also featured is Wegner's CH25 lounge stool from Danish furniture company Carl Hansen & Son, metal bar stools by furniture maker Overgaard & Dyrman., an Arne Jacobsen chair on wheels from Fritz Hansen and a grey sofa from furniture brand Living Diviani.

Harklinikken NYC flagship Clinic by Soren Rose Studio

Accent pieces that are not from Scandinavia are a black Mantis lamp by British designer Bernard Schottlander and a cream wool carpet from French brand Serge Lesage.

Upon entering is a reception desk clad in Tundra grey marble with a brass Thin Suspension light from Juniper, and walls covered in movable, dark grey drapes.

Harklinikken NYC flagship Clinic by Soren Rose Studio

The counter also serves as the in-house lab where specialists hand-mix formulas tailored to each individual client. White cabinets and metal bar stools are also located here.

"Harklinikken is all about natural ingredients, as each extract is comprised of nutrient-rich proprietary ingredients from plants, fatty acids and plant proteins," Rose said.

Harklinikken NYC flagship Clinic by Soren Rose Studio

"This being a core value and pride of Harklinikken, we worked with a design approach of honouring the scientific DNA of the brand as an accent in the interior, yet creating a calm spa-like atmosphere, making clients feel more like guests than patients," the designer added.

Rounding out Harklinikken's New York space is a staff room, storage, another consultation room and two bathrooms. Access is provided via an elevator and a stairwell.

Elsewhere in New York's Flatiron area is doctor's clinic Parsley Health, which is similarly designed like a home.

Photography is by Monica Steffensen.

More images and plans

Harklinikken NYC flagship Clinic by Soren Rose Studio
Floor plan
Harklinikken NYC flagship Clinic by Soren Rose Studio
Harklinikken NYC flagship Clinic by Soren Rose Studio
Harklinikken NYC flagship Clinic by Soren Rose Studio
Harklinikken NYC flagship Clinic by Soren Rose Studio
Harklinikken NYC flagship Clinic by Soren Rose Studio